Rediffined

Just noticed the rediff homepage has had a small makeover. The Get Ahead section which used to be at the bottom of the top set of tabs, has now been promoted to one of the tabs. And the entire bottom space has been taken over by  iShare. And if I’m not mistaken , Q & A, Rediff’s version of Answers, has also been promoted.

The other thing i noticed is a ‘Compare Mobiles’ at the very top. But that did not impress me much because while it wasn’t just limited to mobiles, and included DVD players, microwaves and a host of other things including gaming consoles and automobiles, the interface is not as good as say, Compare India.

Meanwhile, had written earlier about how I thought Rediff was getting increasingly active in the video sharing segment. The change above also points to the same pattern, and the overall attention to user generated content. This assumes greater significance if you consider this story, which predicts a You Tube-India launch a couple of days from now. With rediff’s equity and reach in the Indian market, and You Tube’s cutting edge tech, this will be an interesting locking of horns, especially since YouTube is quite popular in India already.

And talk about coincidence, the banner that was playing at rediff when i was checking it out happen to be from an entity called MyPopkorn. According to their ‘About Us’ section, thay have professional content from television, movies etc and in genres like news, romance, comedy etc. Where do they fit in this new ecosystem of video sharing?

until next time,  web killed the video star? 😉