In business, the share price of a company is an abstraction of value – a single number that subsumes every quality and quantity that affects the business. Or, in the succinctly insightful words of Ben Evans, an opinion of the future. This post is not about share prices, it is about sharing. But I felt a connect with both the above ‘definitions’. On the first, given the volume of sharing we now do online, it is no surprise that likes/shares/subscribers/followers are an abstraction of value. In many ways, the commoditisation of an individual. And so on the second, can the answer to ‘why we share’ explain the changing mindset of society at large, and thus shine some light on what this will lead to?
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Accustomed Reality
Shared understanding is something I have been interested in for a while and have written about in some of my earlier posts – Default in our stars, An IG Story* – among the most recent ones. While the posts were primarily on the individual context, my concern has also been at the societal and species levels because the ability to create and act on a shared understanding is what got us this far. Variety, serendipity, and the opportunity to debate, agree, disagree, identify biases, agree to disagree but hopefully in a civilised manner.
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Relative rationality
After a failed exchange plan, I gave our TV to the apartment security guy. I had thought it would be an upgrade for him, but it turned out he had no TV at home, and therefore no clue what to do with it. I suggested talking to the cable guy in his neighbourhood, but the next day he gleefully announced that his daughter had connected it to the mobile and they were now watching YouTube. I told him about data charges but overall, the issue was resolved.
Them
Around the same time, D got a call from a relative in Kerala about her daughter joining a college in Bangalore. She wanted to know if we knew about the college, and also check how far we were from it. We were especially far away, and I wondered why they didn’t use Google Maps since all relevant locations were known to them. Later, it turned out that they even visited Bangalore to get the hostel sorted and apparently went right back because classes had not begun and any stay in the hostel would involve extra charges! This time I wondered why they didn’t use the phone to call ahead and ask the college before setting out! I found it especially surprising because the girl’s brother claimed to regularly shop from Amazon! I automatically compared these two kids to the security guy’s daughter, roughly the same age. Did staying in Bangalore provide a kind of ‘tech privilege’, or was it a mindset?
Us
We also have a few friends in their 40s who have settled abroad. A conversation about waiting times for doctors in Europe led to a quality of life comparison. We have now spent close to two decades in Bangalore, and never really made any attempts to settle elsewhere. I remember how in my 20s, my mindset was that we’d be second class citizens anywhere else in the world. I also didn’t want to move far away from Kerala, though this was at a time when culture – food, movies etc – wasn’t as portable as it is today. Traffic notwithstanding, I really like Bangalore and wouldn’t trade places, but the 40s are when you face your “what ifs” head on, and ideally get some closure! But I digress.
The discussion made me wonder how an objective observer would evaluate our decision to not move abroad. I think we could have easily done it in our 30s if we had decided to, especially given we had no procreation plans. And yet we didn’t really consider it or even have a serious discussion about it. Arguably, the quality of life in at least some parts of the West is better, and so, would that observer think of it as an opportunity wasted? And think of us the same way I thought of D’s relatives – not using the access they had to ‘unlock’ information and opportunities?
Everyone
The concept, of course, is bounded rationality – the idea that rationality is limited when individuals make decisions, and under these limitations, rational individuals will select a decision that is satisfactory rather than optimal. Satisficing vs optimising. But what I am realising now are a couple of things. One, it is practically impossible to be objective about it. I continued to rationalise even as I wrote about our domicile non-decision! And it’s not just for the self after time has passed – it’s a moving target because one evolves. Not stepping into the same river twice and all that. It is also for others about whom one can be relatively more objective. Funny how I expect them to optimise when I don’t always do it in my personal life. Yet another reason to stay from being judgmental about others, and self! And two, the increasing levels of satisficing that happens as one grows older. Interestingly, I automatically compartmentalise work and life and am an optimiser in the former. But in personal contexts, it’s a struggle because there are two opposing mindsets – “growth happens at the end of your comfort zone” vs “you do you”. And I can’t even say do what you’re comfortable with because that’s clearly in the comfort zone. Maybe a better framing is “what makes me feel alive”.
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A proxy life
I have forgotten where I first came across Goodhart’s Law. It was probably Farnam Street. It states that “when a measure becomes a target, it ceases to be a good measure.” An illustration should help.

https://sketchplanations.com/goodharts-law In the organisational context, it serves as a great lens to evaluate strategy and progress. As the illustration above shows, the entire direction of a desired goal can be changed when measures become targets. But, and maybe it’s a Baader -Meinhof phenomenon, I am now seeing different versions of it everywhere.
To set some context, as more and more things have been digitised, the volume of information has just exploded. For instance, before the advent of social media, there were limits to one’s “people like me” canvas, because even an awareness of them was constrained by physical distances and the limits of one’s social circle. It had to be in real life, and public spaces like a cinema or even a vacation spot were probably an extreme. Social media changed that scale massively. Many factors including this volume of information, the lack of a granular understanding of the lives of this new set of people whom you’d never meet, and the innate human desire to do better than neighbours meant that appearances became the norm. Since we are not wired to process such large volumes of information, we dug deeper into ‘measurement by proxy.’ Not that this mode of measurement is new. For instance, we have used material manifestations (apparel, cars etc) as a measure of wealth. The stock price is a single-number measure of everything about the company. But with abundance of choice and the limits of processing power, we started developing heuristics and measuring what was easy. Meta photos (FB/Insta/WhatsApp) became a measure of everything from the quality of life to the strength of relationships. Popularity as a measure of excellence, price as a measure of quality, fitness as a measure of health, #booksread as a measure of erudition and so on.
How does this connect to Goodhart’s Law? We end up optimising our resources for the measure, not the end goal. Which means that though the goal is say, happiness and a good quality of life, we end up aiming for the measure. From the kind of photo that will get more likes to buying that thing/experience that will surely make us happy. And as we feed this more, the mind keeps on wanting. The happiness fades in a short span of time. And as the Buddha has wisely pointed out, that loss of happiness is what becomes suffering.
In the AI risk narrative, there is the story of the paperclip maximiser, a seemingly trivial task of maximising paperclips that might lead to “first all of earth and then increasing portions of space into paperclip manufacturing facilities”. The corresponding human version that I wrote in Peak Abstraction was that maybe we will get to a state where, if we get enough likes on the couple photo on Insta, there would be relationship bliss! What a wonderful world.
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Designing my desires
A world of transactional efficiency
It was a little over 4 years ago that I first brought up the increasingly transactional nature of our interactions and even existence in general. I was reminded of it while listening to Amit Varma’s podcast with Nirupama Rao. Interestingly, they brought up contexts similar to what I had used – mails and rails. I had used birthday greetings going from long mails/cards to a ‘Like’ on someone else wishing the person a birthday. Travel was the other context, and I liked Amit’s example of train journeys being a unique experience. In contrast to say, the flight from point A to B.
Last year, around the same time, I had framed it as An Efficient Existence, and used the example of Taylor Pearson’s 4 minute songs – the timeframe he had mentioned for songs in the context of certain rules that creators need to follow if they want their work to be consumed and appreciated. I had brought up an earlier era of Floyd, Springsteen, Fleetwood Mac etc whose songs didn’t follow that template. Demand or supply, what happened first, I asked. Does it have to do with the abundance of choice now, and the demands of instant gratification? While templated packages for all sorts of consumption are increasingly the norm, people also want to finish and move on to the next thing on their list. Transactions. (Generalising), there seems to be very less desire to have an immersive experience. Outside the screen, that is. As the Spotify ads show (unintentionally and literally) we’re usually in a bubble, oblivious to our surroundings.
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