*Cheap thrills: Instant Gratification Story sounded less cool
More than half a dozen years ago, in a Guardian article with bullet points fired against Powerpoint, Andrew Smith astutely noted that ‘In this century, it seems to me, our greatest enemy will not be drones or Isis or perhaps even climate change: it will be convenience.‘ We are now so deep into the convenience era that this would be met with ‘What’s wrong with convenience?’ Dennis Perkins, in a Vox article on video stores, had provided the answer – ‘The victim of convenience is conscious choice.‘
I was reminded of this by the venture capital funded ‘who can deliver grocery fastest?’ pi**ing contest happening on Indian roads. I don’t know about the rules of venture capital, but road rules are definitely being rewritten by the delivery boys. Wrong-side riding, simultaneous road-screen navigation and so on. But that’s a whole different story.
This is not just an India phenomenon. In its 2022 Media trends report, Dentsu has at least two points covering it – Omnichannel Everything (p9) and the Bring-it-to-me economy (p11). From Netflix to grocery and every consumption in between, these two trends rule.
As Kavi notes in It’s too soon to say, our priorities are increasingly immediate over long-term. In everything from company results (QoQ) to bulking up with steroids to climate change. In a subsequent post, he continues this line of thought of us over indexing speed and time, and notes that this comes at a cost (and provides a useful framework to evaluate this for self). Intentionality is key, and this aligns well with my thoughts in the context of freedom.
In a previous post – Default in our stars – I had written on the journey from Netflix’s Shuffle Play to the surveillance capitalist creation and exploitation of our behaviours. On the way, there are effects at an individual and societal level, including the loss of learning and the faculty to create and debate shared understandings.
Increasingly, the convenience-based thinking and decision-making wiring that powers instant grocery delivery has started manifesting everywhere else. Politics was something I had pointed out around 4 years ago – In Other Fake news. As nuance does a speed-walk towards extinction, everything from the side you choose on Kim vs Kanye to pro-vax or no-vax is an us-vs-them all-out war. This is the meta level play of what Farnam Street calls The Small Steps of Giant leaps. Small choices on small things gradually removing the ability to think independently, form a point of view, debate it out with those who offer a counter-opinion, and replacing it with easy heuristics on which side to choose. When I think about how our species has advanced because of planning, sharing ideas, and finding ways to work towards them, I wonder if these are in some way the Chesterton fences of the mind that we are systematically removing.
A related effect is the increasing inability to even conceptually think in years and decades. This has a disproportionate impact on two of the most important areas in life – health and wealth, or rather Insta-slim and Insta-rich. The unfair advantage of being able to think in decades on both is unfortunately lost to vast swathes of people once the instant gratification wiring takes hold. To quote from Farnam Street again, we win the moment at the cost of the decade. What’s more, one of the main ways to get this perspective – acquiring knowledge if not wisdom from those who have spent the time and effort isn’t spared either – we have 15 minute book summaries too. Zooming out, I wonder how much of narrative control we have already ceded.* How will one ever know!
While cause and effect are still hazy, in my mind there is indeed a correlation between this instant gratification and being on stage and under scrutiny all the while. The mirror has been replaced by a selfie camera, and you can imagine what that would do to reflections!
*Related Read: Because your algorithm says so
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