Category: Future

  • Of Digital Breadcrumbs and Black Swans

    I don’t remember where I first heard ‘Digital breadcrumbs’, but I thought it nailed this blog’s raison d’être. Pages from a human being’s existence on this planet, to be read by himself later in time, and if humanity does get desperate, maybe even by a sociologist later. 😀 I came across the phrase recently again in this superb post on Farnam Street blog titled  “Big Data as a Lens on Human Culture.”

    To quote from it, (originally from the book Uncharted: Big Data as a Lens on Human Culture) “At its core, this big data revolution is about how humans create and preserve a historical record of their activities. Its consequences will transform how we look at ourselves. It will enable the creation of new scopes that make it possible for our society to more effectively probe its own nature.” Indeed, GMail, Facebook, Twitter all have ‘permanent’ records of our conversations and activities. (more…)

  • An age when age doesn’t matter

    While discussing a ’40 under 40′ list, I joked the other day to a colleague that my only chance of getting into one now was to reduce my weight by about 15 kg in a few years! It made me think of a strange yardstick I have employed in valuing others’ achievements – their age. To elaborate, if I came across a person who had attained a measure of success, I would be mollified if I figured that the person was at least as old as I was. If they were younger, mollified would be replaced by mortified. How dare they achieve something earlier in life?! Very strange, I know. I have quite a few theories on it – upbringing, a ‘paying your dues’ perspective, the way I have progressed in my career and what I’ve had to do, or perhaps just the result of being brought up in an age when folks worked hard all their life to attain things that we might consider a basic need now.

    I gained freedom from it (or so I think) quite recently. The irony was that this realisation dawned  just after a meeting with someone whom I would say has been quite successful in his profession. As I made my way back home in a cab, I passed quite a few bus stops. It was late evening, and people were waiting for a bus to take them home.  Young people, middle aged people, and even a few old people, their faces echoing their toils. Perhaps they had a long bus ride ahead of them, perhaps they would have to stand all the way, perhaps they would have to get down midway and catch another bus. This was their life everyday, the cards they were dealt. Some might be unhappy, some would have made their peace, and some might even be happy. Their lot in life, or a bus they missed at some point in their life. Even as I had many, many things to be thankful for. So, what business did I have grudging someone because they worked hard and/or were lucky enough to make a mark early in life? (more…)

  • Loneliness and the AI evolution

    In a post that I found extremely poignant and true, the Guardian calls it out as The Age of Loneliness. It lists out the structural shifts causing this social collapse. “The war of every man against every man – competition and individualism, in other words – is the religion of our time…What counts is to win. The rest is collateral damage.” Seems we are but slaves of a ‘hedonic treadmill’, in denial.

    In earlier posts (The Art of Live In, Emotion as a Service) I’d written on how (IMO) even the micro-unit of society – the family- is ripe for disruption. At both societal and familial levels, I think the related fallout is an increasing lack of compassion and empathy, something that I notice a lot on Twitter, for example. Irony that the more connected we are, the more disconnected we are from each others’ emotions, and what impact our actions/inactions have. But guess who is coming to the rescue? Quite possibly, robots, that care! (1, 2) (more…)

  • Wallet Wars

    Recently, thanks to Uber having to comply with RBI regulations, I was forced to introduce myself to Paytm. The entire signing up episode reminded me of a post I had written in early 2014 – “The overhaul of currency“, though that dwelt more on the broad changes and implications rather than the functional aspects. Mobile payment systems have been on a fast evolutionary path for a while now. (a bit dated, but I found this infographic to be a good primer)

    I also remembered a Seth Godin post from 2009 that called Twitter a protocol. On the web, the subsequent discussion then was that just as we were transferring links and messages on the platform, we would soon be transferring money too. That took a while coming though – it was only in late 2014 that Twitter released a payment service.  A week before that, a hacked screenshot had begun rumours of Facebook’s Messenger having the wherewithal for money transfer. But they were both late entrants in a market that was already crowded with the likes of Paypal, Google, banks, credit card companies and so on. Apple Pay would join later. (more…)

  • Change Strategies

    It was mid last year when I wrote The Change Imperative, which was as much a note on massively changing business dynamics as it was a note to self. I thought the new year was a perfect time to revisit and explore how brands and business can use change as an opportunity. The new year sees a glut of predictions, trends, insights etc, but the one I look forward to is the JWT Future 100. This year too, it impressed me with unique insights and potentially far reaching consequences. But in the change’ context, I found slides 33 and 52 most interesting. Both of these were related to brand strategy – 33 (Third Way Commerce) was about how millennials were looking for brands with clear values, and 52 (The Long Near Game) was on brands taking a dualist approach to balance short and long term goals.

    In my mind, they are related, as brands are making efforts to maintain/create business models that are buffered from current and future shocks and can remain relevant now and later. I found an intersection of the two thoughts in a couple of places. The first was in this post by David Card on new models of  disruption. The first model brought up in this is “Adjacency Platforms”, which is about platforms migrating into new markets or industries. Apple’s iOS moving to payment is the example given here. This thought is also echoed in slides 24-28 of this trends presentation – the phrase used was Startups going ‘Full Stack’. I particularly liked this framing of the thought – It’s not like a brand like Virgin diversifying to follow an audience, it’s diversifying to follow an expertise. Both fantastic approaches, I must say, because they’re based on consumers who believe in the brand’s values. [I believe that Uber is a brand with much potential in this respect – check this]

    (more…)