Tag: Orkut

  • Connecting people

    It might be time for Nokia to rethink that line, thanks to the following recent launches- Google Friend Connect and Facebook Connect, both of which offer data portability across sites which have implemented the services. It got me thinking about online identities. Before we get to that, a bit of introduction.

    Facebook Connect, when implemented on a website allows any user to log in using their Facebook credentials and use that identity to comment etc, and also transmits these activities back to Facebook. FB seems to have focused on popular web services like Digg, Hulu, among others, and a couple of entities that got me interested in the deal – Disqus (soon) and Twitter. It perhaps hopes to use their massive user base, to popularise itself. On the other hand, Google  seems to be have the average blogger in mind, and has tied up with Yahoo, AIM, Open Id and now Twitter to have a common login across websites that have implemented Google Friend Connect. A good comparison can be found here.

    As a blogger, Facebook Connect seems to be a more difficult thing to set up, but implementation in individual blogs will be helped by the plugins (esp on WordPress). I’m wondering whether FB will try to seed this service through the Blog Networks app that’s quite popular there. FB Connect does offer great advantages thanks to the social connect that is brought about by the usage details being transmitted back to Facebook.   So if I had installed FB Connect on this site, and you had used your FB id to login and comment, the fact that you’d commented would be shown on your newsfeed on FB, thereby giving that extra exposure to this site. Although Facebook assures data security and privacy, it does seem a little like opening your FB account to the world, since a lot of profile details will get displayed when you use the FB Connect service. The other question I have is whether these activities become the property of Facebook by virtue of appearing in the newsfeed? (I remember the old controversy on ownership of content uploaded on FB)

    Google Friend Connect seems to be quite easy to set up, and in that sense makes it simpler for a regular blogger to adopt it. The snag is that inspite of the Invite option, I don’t get much additional exposure since the usage information doesn’t get reflected anywhere (not even Orkut). I wonder if Google will have a one click installation of the service in the next version of Blogger. I am also thinking about where Ad Sense will be made to fit into all this.

    And now to the identity part. I blog as manuscrypts, a handle that I have used for more than 5.5 years now. For most of those years, the real me could only be pieced together from various posts I’d written. With the increasing usage of social/business networking services like Facebook and LinkedIn, my real world identity is not exactly a secret now. If i choose to comment on any blog using FB/Google Friend Connect, it has to be using the ‘real identity’, unless I create profiles only for my virtual self. 🙂

    On one hand, a portable identity across the web, and the advantages it offers are tempting, on the other hand I’m not sure whether I want all these networks to be talking to each other – when I comment on a social media site, I wouldn’t want the other users of the site to see my tagged photos on FB.  So far, I’d controlled what information about me goes to a contact, depending on his/her relationship with me. Different amounts of data for different levels of friendship. Yes, my profile is open on FB, but I don’t advertise it outside. That will not be the case if I use FB Connect. More importantly, I don’t want an entity like Google (which invokes paranoia in me) to know everything about me. The sad part is that I dont think an increase in transparency will improve personal integrity, tolerance etc, but that’s a different debate altogether.

    Me? I’ll wait a while before I encourage the use of either service on this site, who knows, maybe a LinkedIn Connect might come about. For now, let me try this app, that adds a twitter identity to my commenting system. 🙂

    until next time, connect 🙂

  • Minding Languages

    A few days back, Ajit Balakrishnan, CEO of Rediff.com, stated that there is no evidence from the last ten years of the internet business that users want online content in Indian languages. He cited the example of Rediffmail, which is available in 11 languages, but apparently, users prefer English 99% of the time. He further said that most young people were using internet to send messages, download music, view pictures or videos, none of which is particularly language related, and that virtually 90 per cent of the content is not text based. It sparked off an interesting set of comments, and a response post from BG Mahesh, CEO of OneIndia.

    While I perhaps agree that extrapolating language mail use to the entire language content need of a population may not be very accurate, I’d still have to say it is a kind of dipstick. I remember using Rediffmail in malayalam, having some fun with it, much like Google News in Malayalam, and then promptly forgetting about in a few days, and going back to the English content that i regularly use. (No, I’m not saying that I represent the language content need of the average Indian net user. 🙂 )

    Meanwhile Mahesh’s post raises at least a couple of great points – “users wanted to ‘read’ our content and very few wanted to write in the language”, and whether UGC should be the yardstick for measuring the need of language content. I would relate to that, to an extent.

    I’ll just try to recount a few experiences on the consumption of language content. I subscribe to Malayala Manorama at home, but don’t read it online. I used to follow a couple of Malayalam blogs, until a few months back. I am quite a heavy net user, and my content needs are more than satisfied by the English stuff available on the net. At this point, I cannot think of a kind of content that’d enthuse me to consistently consume it in a language  other than English. Another interesting thing I’ve come across in bangalore, is the amount of people who speak fluent Kannada, but can’t read or write it. It is in two digits, but I can’t be sure its a representative sample.

    Judging from the JuxtConsult 2008 India Online report, India has 40 million urban users and 9 million rural users, and the top 5 activities are Email, Job Search, Chat, News and Sports. It also states that

    Users of ‘vernacular language’ websites are up to 34% from last year’s 12%, (although 28% prefer English as the language of reading online, only 34% users are visiting vernacular websites regularly, indicating the lack of content online)

    I think that the average urban user would be keen on using English (he’s either comfortable with it, or aspires to be) Even with increased penetration into rural areas, the mindset that ‘English is the path to advancement’, which I have seen around me a lot, might make English a preferred language, more than the regularly spoken one. Also, unlike print, and television, which are more passive media (read/ remote click), the net is a more active medium, because it requires some navigation for the user to make full use of it. (links/downloads etc) I think its fair to assume that the width and depth of content available in English will always be more than that of other languages. It might have helped if India had one language, but it does not. Does that mean that there is no market for language? There is a market, which is why Google (including search and Orkut), MSN etc as well as Rediff, OneIndia etc are in the space, and a banking entity like Barclays offers its website in Hindi, but I doubt that it will ever explode or be the driver for growth or be the major beneficiary of the internet’s rural penetration (when that happens). I have a feeling that the catch 22 situation will last – not enough users to warrant content and not enough content to warrant usage.

    until next time, I could also end up eating my words…. in malayalam 😀

    PS. Interesting Update (via Medianama) – Rediff to communicate in 22 Indic languages. Ahem!!

  • Local Social Networks

    I’m guessing most of you reading this use GTalk. Recently, a new service called GTalk Profile was launched. While, so far, you could add people only via their email ids, GTalk Profile helps you find other people using your location as a common point. (via RWW) For example, Bangalore, (though claimed to be in Andhra Pradesh) has about 63 profiles.

    I wonder if this kind of a network has scope, since people are very finicky about who they add, but yes, I do agree that Twitter is an exception, and this could be broadly comparable. Also, this service allows you to create profile pages, which allow descriptions, photos etc. The fun part is that Google has its own Profiles, and even a verification process, though this is used for a completely different purpose now. But I wonder if GTalk Profile will inspire Google to officially proceed along similar lines with their Profiles. A better integration of Google Talk in Orkut, with a facility for local profile search, would provide the same result. Perhaps better results, since Orkut profiles are very detailed, and users could invite others to GTalk, and provide their Orkut profile as a ‘verification’.

    While the net has seen several local social networks popping up, the mobile seems to be an equally (if not better) platform for this purpose. This is perhaps the reason we’re seeing a lot of apps that aggregate IM services on the mobile – Xumii is one such I read about recently. There are also GPS based social networks like iPoki that are being developed.

    In India, I’ve come across mobile specific social network apps, like Qeep. I’m still a little unclear about whether Trackut is into location based social networking. Meanwhile, mobile services, as well as manufacturers, are adding/preloading social networking apps. At&T ‘s My Communities, and LG’s association with Rocketalk, in India, are examples.

    Of course, the regular social networks we’re used to like Facebook, My Space happen to be the ones with the strongest internet presence. Understandable, since there’s a familiarity factor, after all, its only the platform that changes. But they’d do well to add apps that help localise the experience a bit. I wonder, though, whether this trend will replicate itself in India, or whether the disparity between mobile and internet penetration will reflect in this too. I’m thinking about a Big Adda app being preloaded into Reliance mobiles.

    Sometime back, I read about a service called belysio, a social mapping service that uses location based technologies, which notifies you when your contact is near. Now Nokia has come out with Friend View, an experimental location and micro-blogging service. After the recent Orkut-Talk integration, I wonder if Google has plans of moving into local social networking. With the mobile versions of (originally) net based social networks, mobile based social networks, manufacturers’ preloaded apps, this should be an interesting space. What I’d really love to see though is our very dear micro blogging service, Twitter make some rapid advances in local social networking.

    until next time, and then, location based dating? 🙂

  • Brand new media

    While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and social media. The first was on Brand Accretion. Accretion is defined as “An increase by natural growth or addition”. Now, in this instant age, this would be considered a ridiculous thought. But to me, I’d prefer to take it as one more argument against the ‘only large campaigns’ approach that I see many brands take. You can read an earlier rant here. A couple of tangential by products of an accretion approach could be brands being able to tackle the long tail more effectively, and being able to espouse causes with a long term vision, like environment-conscious efforts for example; in essence, a flexibility to scale up based on a dynamic business environment, and one that would help brands deliver their promise better, which will be critical, as we go along.

    The other interesting post I read was one that distinguished between new and social media. Now, quite honestly, they were very interchangeable terms to me, but I tend to agree with the post, and the way it distinguishes the two. The simple example would be this – a blog is new media, it becomes a social medium when there are comments and conversations that happen around a post.

    Both new and social media bring out a lot of creativity, simply because of the innumerable sources it throws up. It acts as a perfect background to riff. Here are a few interesting ones I saw recently.

    This one, by Idea is about a month old, and is here in case anyone missed it. Its called Rapchick Mumbaiyya test, and was a smart way to connect to the city, during the brand launch.

    Google did a cool marketing activity to to takeover the Email and chat infrastructure of various education institutes in India. Read about it here.

    Warner Bros has been doing some interesting stuff too – their ad-supported video on demand online network site “features full episodes of defunct series that gained cult status over the last decade. The WB.com is a new digital destination built from the ground up for the same 16- to 34-year-old audience that embraced the WB when it was a television phenomenon”. It has Buffy, roswell etc, but the bad news is that its only available in the US. And i thought the web has no boundaries. 🙁 

    And if Medianama’s thread of thought is accurate, they might be doing some very cool stuff on Twitter, by creating The Joker there. But I’m not very sure of that one, since I also have the Riddler, Two Face and even Rachel Dawes following me now!!!

    The last one is from NIIT (via Alootechie) , which has created a character called Preeti Technani, who has an Orkut profile, a wordpress blog, who is positioned as a mentor, but manages to plug NIIT in between 😉 Lastly, here’s a clue on how not to use social media.

    While on the context of social media, here are two great reads – one is on getting people who don’t use social media to use it, and the other is on agencies of the future.

    until next time, be social

  • The Cybernauts

    Was reading a book a few weeks back – The Cybergypsies by Indra Sinha, which was a kind of autobiographical take on the early days of the internet, thats starting around the mid eighties. Its a tale of the early cybernauts, their addiction to the internet and how their real and virtual lives fought each other for attention and threatened to engulf each other.
    It took me back to the turn of the century, my early days online, when the net of Indra Sinha was well on its way to becoming the worldwide web it is today. It reminded me of the a/c internet cafes, visits to which were not so frequent because of the steep costs, and the dimly lit computer labs in the university which had only the unreliable vsnl connection.The days of IRC and chats with unknown angels and merlins and superboys, the arcade games, the imaginary worlds created among friends across geographies, in a way, it was almost the kind of life the early cybernauts led.
    And when you were asked what exactly you spent hours in front of a computer for, you really couldn’t explain what made it so worthwhile. The days of usa.net and eudoramail and theglobe.com, names which have bitten cyberdust quite a whileback. I still have a friend from those days, almost a decade of only virtual friendship, well, almost, since she sent me flowers for my wedding 🙂
    And then came the initial days of blogging, and friends made on rediffblogs, people whom I did not know really, but with whom i shared thoughts, and rants. And, that, i guess where virtuality started ending and reality started taking over. There were blog meets and the imaginary worlds created carefully gave way to the cafes of the real world.
    It took a turn with orkut and co, where the networks were used to get in touch with people you already knew in your real life. And these days, on twitter, i meet a few who i used to know during the rediff days, but gone are the days of anonymity, for my linkedin profile would readily tell people who i was in the real world.
    i miss those days, because there was only communication and a conversation among equals then. No virtual celebrities, no social media experts, no snobs, everything was virtual, your imagination and thoughts were the only thing that mattered, virtuality was a shell you could retreat to when the real world became too unbearable. Its different now, virtuality and reality are too enmeshed, and as with everything else in the world, behind every virtual interaction, there is a real intention. This must be Cybernauts 2.0

    until next time, really virtual