Read a very interesting argument yesterday here on how an online community is different from a group on a social network, or is it? As i commented there, while Orkut definitely works as a way to rekindle those school crushes/ get in touch with those long lost friends, Facebook goes beyond that, thanks to its […]
Saw the new Fastrack TVC on air – Shut up and Move On, but I didn’t see it there first. Fastrack is a brand whose communication i try to follow, simply because i feel that somewhere they’ve got the pulse right. Of course by doing that, they also end up making customers who don’t fall […]
And that much talked about day is finally here. The Orkut applications have started their invasion. When I logged in today, what do is see beneath my daily fortune – ‘New! Add applications and customize your profile with songs, games and much more. ‘ With the launch of MySpace slated later in the evening today, […]
I’d written this a while back on social networking sites and their relevance/irrelevance, and now i see this. If you’re too lazy to click, Orkut is letting developers make their social applications available to Orkut users. In the post I mentioned earlier, I had written how Facebook scores over Orkut due to the sheer pull […]
And the mother of ’em all is finally here- My Space. I wonder if the promos happening on Channel V for its campus star is My Space’s idea of an Indian launch. I hope not, because i kinda liked Big Adda’s efforts, and hope to see a good brand campaign from My Space.Meanwhile, i read […]