Local Social Networks

I’m guessing most of you reading this use GTalk. Recently, a new service called GTalk Profile was launched. While, so far, you could add people only via their email ids, GTalk Profile helps you find other people using your location as a common point. (via RWW) For example, Bangalore, (though claimed to be in Andhra Pradesh) has about 63 profiles.

I wonder if this kind of a network has scope, since people are very finicky about who they add, but yes, I do agree that Twitter is an exception, and this could be broadly comparable. Also, this service allows you to create profile pages, which allow descriptions, photos etc. The fun part is that Google has its own Profiles, and even a verification process, though this is used for a completely different purpose now. But I wonder if GTalk Profile will inspire Google to officially proceed along similar lines with their Profiles. A better integration of Google Talk in Orkut, with a facility for local profile search, would provide the same result. Perhaps better results, since Orkut profiles are very detailed, and users could invite others to GTalk, and provide their Orkut profile as a ‘verification’.

While the net has seen several local social networks popping up, the mobile seems to be an equally (if not better) platform for this purpose. This is perhaps the reason we’re seeing a lot of apps that aggregate IM services on the mobile – Xumii is one such I read about recently. There are also GPS based social networks like iPoki that are being developed.

In India, I’ve come across mobile specific social network apps, like Qeep. I’m still a little unclear about whether Trackut is into location based social networking. Meanwhile, mobile services, as well as manufacturers, are adding/preloading social networking apps. At&T ‘s My Communities, and LG’s association with Rocketalk, in India, are examples.

Of course, the regular social networks we’re used to like Facebook, My Space happen to be the ones with the strongest internet presence. Understandable, since there’s a familiarity factor, after all, its only the platform that changes. But they’d do well to add apps that help localise the experience a bit. I wonder, though, whether this trend will replicate itself in India, or whether the disparity between mobile and internet penetration will reflect in this too. I’m thinking about a Big Adda app being preloaded into Reliance mobiles.

Sometime back, I read about a service called belysio, a social mapping service that uses location based technologies, which notifies you when your contact is near. Now Nokia has come out with Friend View, an experimental location and micro-blogging service. After the recent Orkut-Talk integration, I wonder if Google has plans of moving into local social networking. With the mobile versions of (originally) net based social networks, mobile based social networks, manufacturers’ preloaded apps, this should be an interesting space. What I’d really love to see though is our very dear micro blogging service, Twitter make some rapid advances in local social networking.

until next time, and then, location based dating? 🙂

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