• La Tagliatella

    First published in Bangalore Mirror

    Something about the consonants in the name of the restaurant reminded me of The Godfather – turned out to be the Tattaglia family, one of New York’s ‘Five Families’ in the novel. The establishment on 100 feet Road, Indiranagar (map) obviously has no connection, and is actually named after a kind of pasta. Yes, there is valet parking. There is something about the façade and the view of the brightly lit interior from the outside that conveys opulence. This is only enhanced once you step inside – gold and yellow dominate the décor, with red thrown in for good measure, and the chandeliers and the framed pictures only add to the effect, though occasionally it tends towards gaudiness. But just when you begin to think you’re in the protective warmth of a palatial bungalow, the culinary illustrations, the display of cooking instruments, the pricing and the temperature manage to bring you back to the cold reality of a fine dining restaurant. There was a lot of chatter happening on our table – some of it was because of the menu, which had a variety of choices, and it took several rounds of discussions before we could reach a consensus, but most of it was courtesy the intense cold. When we asked for it to be reduced, we were given a central air conditioning story. It did seem that the entire air conditioning was centred on our table! The rain meant that we couldn’t use the alfresco option available.

    The starter options consist of a couple of soups, half a dozen salads, and some antipasti. We skipped the first two and launched into a Focacce liguri and a Mozzarelletta. The flat bread and its toppings turned out to be quite picturesque, but even the collective presence of duck ham, parmigiano cheese and provolone cheese wasn’t enough to take the dish beyond ordinariness. In contrast, the simplistic combination of mozzarella melted with nuts and sweet tomato, though not very appealing to the eye, made a mark on other senses – smell and taste. It was totally melt-in-the-mouth, with the nuts offering a texture counterpoint. The wine list is fairly exhaustive on paper, but that is a common menu, and in Bangalore, they have chosen to serve only wine. They had run out of bottles of the white wines we preferred, so we settled for ‘pints’ of red and white wine, and were left rather unimpressed with both!

    collage1

    The sheer variety of pasta choices is something to pay attention to – from spaghetti and ravioli to Sorrentino and Taglierini, I could count about twenty. Together with the condiments, there are potentially hundreds of combinations! Add to that pizzas and calzones! We began with a Tagliatella pizza – thin crusted and fairly large with pesto, mushrooms, taleggio cheese, turkey bacon and spinach. This is probably shuddh Italian judging by the relative blandness, and despite that consideration, it failed to impress. The Calzone Verde was a lot of hot air as they weren’t really generous with the mozzarella, mushrooms and pesto stuffing. We then tried the Gamberetti di Funghi which turned out to be an excellent dish with well cooked pasta and prawns. On weekdays, they have a ‘1111 for 2’ menu, in which we can choose 3 pastas from 9 options. That turned out to be quite a blessing and we sampled the Spaghetti Bolognese, Sorrentino with Vera Casalinga sauce and the Tagliatelle with Tremenda sauce. The spaghetti nosed ahead, though I thought if the Tagliatelle wasn’t a tad overcooked, it might have won, the cream sauce was quite good. I liked the Sorrentino as well, but the table was evenly divided on the parmigiano-reggiano and Iberian pork dish.

     collage2

    There are plenty of dessert options, but as usual I got unlucky with the exact one I wanted! We tried the Tiramisu, which was phenomenally good and the best dish of the day. The Tutto Cioccolato seemed a little too similar to the standard lava cakes available around. Coppa Fior di Latte al Cioccolat oFuso – Mascarpone ice cream with hot chocolate cream – was also just average.

    collage3

    For about Rs.2700, you could share a drink, a non veg starter, a non veg main course dish and a dessert. (Inclusive of taxes and service charge) La Tagliatella is an international chain and prides itself on the authenticity and freshness of the ingredients used. That probably explains the pricing to an extent, but somehow the experience itself didn’t really justify the bill. So, unless the gap between value and cost is bridged, the bill would make it very easy for a customer to suspect a Godfather like extortion!

    La Tagliatella, 766, Amrest Bunglow, HAL 2nd Stage, 100 feet road, Indiranagar, Ph: 080 60506066/77

  • Brand, Marketing – 2014 and beyond

    These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing.

    Technology: Disruption is an abused word, but I think technology is the biggest disruption that marketing has experienced. Yes, it has been so every time a new medium cropped up, but this wave is special. In this largish bucket, I’m dumping everything from the Internet of Things (IoT, which, in addition to really smarter devices and spaces, will also, I hope, give the entire domain of social a reboot) to 3D printing (HP’s entry, scheduled for mid 2014, should push this further in the mainstream journey) to wearable tech/techsessories (Google Glass is the poster boy, though development is happening on various fronts) to Social TV. (a classic example of how social adds itself as a layer to existing media platforms and augments it)  I also add to this the advancements in devices – specifically mobile, which is already forcing marketers to quickly rework their strategy to adapt. The reason I used the word disruption is because by fostering a new kind of phenomenon like say, the collaborative economy, and getting ready to challenge traditional manufacturing, technology is going beyond its role as an enabler and changing brand experiences.

    Marketing Technology: While the first point was about technology in a relatively generic sense, this is is about the application of technology and associated tools in the marketing domain. This is everything from marketing automation to web content management to advertising technology and so many, many more things which will probably make a move towards mainstream in 2014. This very popular image would give you a vastness of this domain. With the kind of data that phenomena like IoT and wearable tech will spew out, and the levels of customisation that customers expect, everyone, across domain would have to at least attempt Amazonian levels of efficiency.  Also, increasingly, technology will help us integrate offline with digital. (example)

    We can scream buzzword, but big data exists, and we’re only taking baby steps towards harnessing it. I can already see the first levels of it in social media advertising, where intelligent tools and dashboards allow not just better and real time targeting but also better analytics on everything from planning to attribution, to aid decision making. Extrapolate this to multiple media platforms, devices, delivery channels within each and think of the possibilities. I think the domain will move much faster because of two reasons – one, the fragmentation of marketing channels and the impossibility of managing it with only manpower resources, and two, the marketer’s ROI obsession. To quote Scott Brinker, “software is the new fabric of marketing” I see the ‘big’ in big data moving on two paths simultaneously – qualitatively big that would help in personalisation, and quantitatively big that would help in scaling. (mass customisation for larger audience sets, better targeted)

    Agile Marketing: Yes, we have borrowed it from the software development guys. No, it’s not really new, nor is it surprising because if marketing is getting a technology influx, it is only obvious that software processes might be a good way to approach marketing. Everything that I have written above will ensure that by design or not, marketers will increasingly be forced to adopt this methodology as the days of predictable media platforms draw to a close. In a dynamic business environment, where new platforms are popping up regularly, and even known platforms are changing their rules constantly, the only way to cope, let alone thrive, would be to run various simulations continuously,  iterate and develop incrementally, break silos and communicate effectively, and have flexible frameworks that can be more responsive to the speed of the change cycles.  What I hope to see this year – at least at an early stage – are software/tools that are customised to the requirements of marketing. But irrespective of that, get ready to sprint! (read more)

    Promotainment: Roughly, the phenomenon formerly known as advertising. Thanks to everything above, creativity will need to be channeled differently. In YouTube’s top trends for 2013, three branded videos managed to capture a place for themselves. But this only covers part of the story. Mere entertainment will not be enough to bond with the consumer, for sufficient pull to happen, brands will have to define a purpose (business and beyond) that will resonate with consumers, and treat it differently according to contexts. These contexts could be platforms, locations, topical opportunities and a host of other things, with each experience adding to the perceptions of the consumer. Experiences and ‘content’ need to be created for each of these contexts, and brands need to reboot the way they handle communication. (The Making of a Content Brand) The other key player in this mix is privacy – everything from transience (eg. Snapchat) to the ‘negotiation’ with consumers on what information they share to get what benefit. Customisation as per contexts and audiences and yet cohesive within the larger purpose framework. Not an easy challenge. (A wonderful take on this, and more from Vyshnavi Doss – Brand Avatars)

    Marketing Organisation: I came across the fascinating Big Shift concept and the three ‘waves‘ – foundation, flow and impact – only recently. The third wave is how organisations respond to the fundamental shifts in knowledge and the flow of information that are characteristic of the first two waves. While this is a larger institutional shift, its impact will also felt in the structure of the marketing organisation. Add to this, the transformation required for agile methodologies and a fundamentally different content marketing process, and the existing marketing silos have no choice but to evolve. Technologists, ROI drivers, specialists in different kinds of brand experiences – real time, real (offline) and otherwise, data wizards to analyse the tons of data streaming in, CRM folks, creative people and many more will be part of this new structure that realigns the marketing domain to fit the new business landscape dynamics. (a good illustration)

    These subjects, and in my mind, one of its results –  social business – will form the majority of this blog’s content in 2014. We’re at the cusp of an extremely interesting era in brand marketing, thanks to radical shifts in pretty much everything happening around us – what I keep referring to as institutional realignment. Here’s to an exciting year ahead!

    einstein

     until next time, have a wonderful 2014!

  • Old Path White Clouds: Walking in the Footsteps of the Buddha

    Thích Nhất Hạnh

    The story of the Buddha, through a couple of narratives – one that of the cowherd turned monk Svasti, and the other, probably that of Buddha himself, which moves back and forth to also tell us about Siddhartha’s early life, before and during his enlightenment. The book also lays a lot of stress on the teaching of the Tathagata, while also documenting the political and socio-cultural milieu that existed across the 80 years that the Buddha lived.

    The book, drawn from over 24 sources across multiple languages, also has a lot to offer beyond the teachings themselves. The Buddha’s own experiments on attaining enlightenment, based on the prevalent practices, followed by his own thinking that took him beyond them, his relationships with the kings of his time, and the influence of his teachings over them and how they ruled their kingdom, the way that the sangha was politicised even during his own lifetime, how religion slowly crept into the path, though the Buddha stressed that the community was only for supporting those who were trying to attain enlightenment, and how the religion tried to influence the politics of the time. It seems as though things haven’t changed at all in this part of the world.

    The simplicity of language while explaining the teachings, is worth a mention here, though quite obviously, it is easier read than done. Despite the changes the world has seen in the centuries that have passed, I could instinctively feel that just as the Buddha had said – enlightenment was within every person, and the teachings can at best serve as a raft – “the finger pointing at the moon is not the moon itself.” The next time I see the monks, across the multiple sects, I will wonder how many follow the eight fold path and the 200+ precepts that their spiritual teacher had pointed out. The book paints a picture of a human, who through his own efforts and practice, showed others how to attain enlightenment. Not a doctrine, but a life lived.The last chapter, when Svastti recollects how it all began and understands that the true way to respect the Buddha is to implement his teachings in daily life, is probably the best summary of the book, and the most moving, as well.

  • PhilosoRapture

    In one of the slides in the presentation I shared last week, I had touched upon institutional realignment, and ‘health’ as one of the drivers. But the origins of this thought go back at least 4 years to The Man..the machine, and  Life…streamers, and the subject of immortality and the path to it – the augmented human – have since then made several appearances here – ‘The Immortal’s Reality‘, ‘Back to Eternity‘,  ‘Your Next Avatar‘, and Remember the Feeling to name a few. As I read these posts recently, I realised (again) that the possibility of the current version of the human being just another step in evolution is a humbling one.

    On one hand, I remembered the story of Yudhishtira and the Yaksha, and the answer to a part of Question 9. The Yaksha asks, ‘What is the greatest wonder?‘ and Yudhishtira answers “Day after day countless people die. Yet the living wish to/think they will live forever. O Lord, what can be a greater wonder?” On the other hand, I also read that Google (which shares its first two letters with God) has invested in a company that will work on combating aging and disease. Google is not the first company to attempt this, and scientists are already figuring out how to reverse ageing, but it does have the Ray Kurzweil advantage. (also read) This is promising to be a fight to the death! 🙂

    On the same day that the Google article was published, my favourite thinker on the subject – Scott Adams – posted an article on our ‘choice’ of immortality- one was the Google way of doing away with aging, the second was we would be able to transfer our mind to robots, and the last was transferring our minds into virtual worlds. I am inclined towards the augmented human route – body parts getting replaced one by one, until we become a ‘Ship of Theseus‘ and a perfect example of the paradox. But one way or the other, it seems as though we’re destined to be immortal. The funny thing is that despite that, the question would remain – ‘what is life and why do we exist?’ I wonder if an eternity would be enough to answer it. Or probably, our state of consciousness would be such that we wouldn’t feel this urge for an answer. After all, according to my 500th photo on Instagram,

    Clipboard02

    The end of death is probably the end of philosophical questions as well. Whether that is a good thing is an open question. Or not. After all, Carl Sagan did say “I think if we ever reach the point where we think we thoroughly understand who we are and where we came from, we will have failed.” 🙂

    until next time, cogito ergo hmm

    P.S. Not a big fan of donuts, but a fantastic take on the subject of life and its context – http://imgur.com/K6EKeRW

  • Prost

    Prost is only a short walk away from our house, but we delayed a visit, not just because of the fairly discouraging reviews, but also because their microbrewery had probably the most delayed start ever!  Some casual browsing recently on Zomato informed me that the craft brew was ready! So were we!

    This is the same premise where bon South used to be, on the way from 1st Block Koramangala towards Sony World. (map) They have valet parking. The place has a very industrial feel to it (maybe a hat tip to its German name?) but some sections, specially the ones upstairs, offer alternatives. We chose the smoking section upstairs that faces the road, it has some comfortable non-bar seat ways to park oneself. We noticed that the brewery smell was fairly strong as we checked out the menu. Since beer was a big factor in the visit, we first ordered the Cider Rider and Spinner, and then the Bangalore Bolt a while later. The Cider did have a mild fruity flavour, though the apple-ness of it is arguable. The Spinner, which I had ordered for the hint of lemongrass and ginger, was more wheat beer than ale. It only disappointed because of the expectations set by the description, otherwise it is quite a decent drink. The Bangalore Bolt was standard wheat beer and doesn’t disappoint. 500 ml is the minimum quantity. Hic.

    In the appetisers section, they have this neat half plate concept. We can order half plates of specific dishes and would have to pay the cost of the higher priced full plate. We ordered half plates of Sugarcane Chicken and Meatball Poppers. The Sugarcane Chicken was quite unique, with sugarcane skewers and mildly flavoured chicken that was complemented superbly by the Vietnamese spicy, tangy dip. The Meatball Poppers – with minced pork and tenderloin – was quite fantastic, and again, had a bbq dip that worked very well.

    collage1

    We had quite a debate on the next round of dishes – whether we should order one more set of half plates or one full plate starter and a main course dish or two full plates. Massive analysis over beer on a Sunday! Beef won anyway, but unfortunately wasn’t available. So we asked for a Chicken Topper and a Crackling Stuffed Fish. The Chicken topper consists of open mini burgers with spicy chicken mince. Quite decent with a mayo dip. The stuffed fish was very good – tending towards bland but well cooked. For desserts, we asked for the Chocolate Decadence, expecting some monster levels of chocolate, but it  was rather tame. Not bad, just normal.

    collage2

    All of the above cost us just over Rs.1800 including taxes. The service was prompt and helpful, and on a Sunday afternoon, it was not really crowded. After all those negative reviews, I think our expectations were minimal. But it wasn’t so bad, and we’ll definitely drop in again.

    Prost, 749, 10th Main, 80 Feet Road, 4th Block, Koramangala Ph: 25534989