Nir Eyal
Towards the end of the book, the author cites a survey which found that “almost a third of Americans would rather give up sex for a year than part with their mobile phone for that long”. Sex has been hardwired in us by evolution, and it’s a testament to technology that it has managed to hack even that! But then again, there was a time when even the printing press was called the biggest source of distraction. So this isn’t a new story. But we do live in a world in which the attention economy has optimised its notifications and nudges to ensure that it is heard/seen/felt. All the time. Whether we need it or not. It has us hooked and sometimes we don’t even know how much!
This is the challenge that Nir Eyal writes about in Indistractable. He approaches it with a simple framework of internal and external triggers and distraction and traction (some nifty wordplay, that). The first thing to focus on, he says, is our own motivations – internal triggers. Not just the proximal reasons that are making us distracted, but the root cause. Our distractions are more often than not a way of escaping something we do not want to confront. He also believes we never run out of willpower and warns us against labelling ourselves as “easily distracted” or “addictive personality”. An opinion that I am not sure I agree with.
The rest of the book is a step by step guide on how to get to an “indistractable” state – from making time for traction (things we value) to taking control of external triggers by various means in personal and professional lives, and in social settings as well as when you’re by yourself. The suggestions are practical and quite doable once you decide that they need to be done. Ironically, the section that I found most interesting was how to inculcate this quality in children. Ironic, because I don’t have any. What made it interesting was the logical approach, one that seemed quite feasible.
The book keeps it simple, and is a good guide if you find yourself distracted more often than you’d like to be. I have been doing my own wrestling with “staying in the moment” for a while now and found most of the things mentioned a validation of what I try to practice.
