As I am wont to do at infrequent intervals, I came up with one of those quirky connections – this one, for Tata Sky. I mentioned on Twitter that “aamir’s ghajini character could find Tata Sky Plus’ features quite useful-pause, rewind, record 😉 wonder if they’ll make a TVC with that”. In the days that […]
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me most was “nichetributes”, which is defined as the power of making products and services relevant by incorporating ‘attributes’ and features that cater to distinct (if not […]
A few days back, there were a couple of very interesting posts on Mashable – on the topic of whether brands belong to Twitter- one post against, and a couple of days later, a rebuttal. The first post first suggests a fee for brands to be part of Twitter, and then says that they should […]
Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager is of the view that companies should join active communities, rather than trying to create them at corporate websites. The two examples used for Intel’s efforts […]
At the very outset, let me state that Dido doesn’t have to do anything spectacular for her to be special to me. She can just keep crooning her stuff, and I’ll keep going back for more. So why am i trippin’ now? Because, for her latest album, ‘Safe Trip Home‘, she’s got a social media […]