A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers. Clearly, the crowd likes to see ‘advertisements’ within content – I think advertorials would be a subset of that. This trend is all the more prominent in the younger audience, when the demographic profiles of […]
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance and influence that conversations there, are acquiring in people’s lives. The growing reach of Twitter […]
The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, yielded a good discussion. Inevitably, the discussion entered the territory of whether the redesign would alter the status of the differentiated audience that each provides, and […]
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the surface’ i.e. emails, telecons and face-to-face. I’d also add Chat (the GTalk type) and DM. […]
A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how people one barely knew became ‘friends’, how we all seem to be involved in each others’ lives in superficial ways, merely by sharing stuff we do, […]