The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense a sincerity in its approach. Some time back, Surekha shared with me a document on which we debated a bit. From what I’ve been reading, Pepsi […]
It’s been a while since I’ve been able to write about a shiny new toy here, but I believe we now have a service that can break the stranglehold of the holy trinity of Facebook, Google, Twitter – on this blog. 🙂 Say hi to Foursquare. Towards the second half of last year is when […]
Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group 🙂 There was some amount of Twitter buzz a couple of days ago on the article carried in the (city edition) Times about Arindam C’s new book selling a lakh of copies in 10 days. This […]
We met an acquaintance when we’d gone for a movie last weekend. During the interval, he bought two large colas – one for him and his wife, and one for us. For reasons I considered valid (only one of which was that I considered the thing addictive and didn’t want to tempt myself at the […]
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that Sprite is now the #2 soft drink brand in the country after Thums Up, the […]