Recently, I was part of an interesting round table discussion organised by afaqs and IBM around “Technology in Marketing“. While we did stick to the subject, in my mind, I was also wondering about the impact this (topic) was having on the idea of brand. It has been only 4 years since I had last held […]
Just found out, on Twitter, about Flipkart’s affiliate program. Since this blog has over 30 book reviews and is bound to have many more, I thought it makes sense for me to add the bit of code to the review posts. Okay, you don’t need to flip, it isn’t as though I’m going to bully […]
Three mails in my inbox, all relating to an interest of mine – reading, but at three levels of engaging me. The easiest one to discuss is Rediff Books, which in a very matter of fact way gave me a list of books, including a 10 day MBA, how to save Income Tax, and ‘The […]
Read a very good post here on how words lured a potential customer in, but actions spoke louder and managed to get him out safely. I had a similar experience with an entity i wrote about (like a lot of other people did) a few days back – in.com. Like I’d mentioned, I skipped the […]