• Facebook Groupie

    What kind of a blog would this be if we didn’t discuss Facebook’s new announcements. At a simplistic level, it would seem that Facebook learned a lot from that Google study. (via a conversation with Mahendra)

    Though i can’t access it yet, I’m very happy with the backup option, and hope that its a step towards portability. The new chat availability ‘visualisation’ seems slightly better than the old one. I can’t see the app dashboard yet.  But the other big announcement was the revamping of groups. I’d been categorising friends using lists for a while, but didn’t actually utilise them for anything specific. Though its easy to see this as a wall within a wall, from initial usage, I think the new Groups allow that one layer that needed to be added to generic ‘friendships’ – context, not to mention better control over who sees what. And from what I see, I don’t even have to be friends with a person to share things and have a great conversation on a topic both of us like. There are other advantages too. Of course, there are a a few issues, and as always, Facebook kept everything as public as possible (as default) but changes in this version is as inevitable as the waves of outrage that follows all Facebook announcements.

    I’m still debating whether I’d like the Groups to be integrated better in the newsfeed (with ways to filter as per importance) or whether its current location (sidebar) is a better approach. From a signal-noise perspective, perhaps it should stay the way it is. I’m not very convinced about looking at Groups as ‘Friendfeed going mainstream‘ or even Wave. But that does make me wonder whether the next version will also have a feed aggregator, directly, or indirectly – allowing apps like Networked Blogs. That might actually get RSS to go mainstream. 🙂 If that happens, I am also wondering about the implications on Google Reader, and actually any other network which serves as a content distribution/consumption channel.

    Groups can be made ‘Secret’, and I’m still not sure how ‘Open’ and ‘Closed’ groups will show up in Facebook Search. Also, since I still don’t have access to Places, I can only wonder whether ‘Location’ can also be made a group feature. I’m seeing both the above from a brand perspective. Would a brand, for example, be able to highlight a location specific group on their Page, as part of a local promo? Even if the brands do not get information about the groups, Facebook would still have it, and that would definitely help target ads better.

    Groups are not really a silver bullet, but I don’t think Facebook is aiming for that now either. Its just that they’ve not missed the starting gun, to slice and dice my social graph – that’s useful for me, as well as advertisers.

    until next time, group on 😉

  • The crowd in my head

    Two wonderful posts I read a while back – one which I could completely identify with, and the other, such a complete antithesis of what I do that it was almost like a mirror I was forced to look into- but something I could utterly understand.

    Amit Varma’s ‘Society, You Crazy Breed‘, which is about many inter-related things -the need to escape the clutter, even of our own thoughts, the want of validation and acceptance, the human interaction that will take us away from “the terror of [our] own singular thoughts.” (from) It also talks about debate on the internet, but while that makes a large part of the ‘clutter’, especially the micro-debates, the ‘must comment’ social obligation is something I’ve written about earlier, so I was more interested in the first part.

    I used to absolutely love solitude earlier, and it was easier to access too. But now what’s easily more accessible is a crowd. It slowly becomes a sort of addiction, despite me wanting to stay away. Its no longer easy to be objective enough to separate a want from a need, and its quite easy to fool the self. When one has never been the particularly confident type and has barely gotten out of a constant validation requirement, its particularly difficult. An RT on Twitter is easy validation, and as I’ve said before, the vicarious ‘living’ is easy and fun. Its good to be connected, and be a carefully moulded version of ourselves that is acceptable to those we would like to be connected to. The trick, of course, is to be a version  true to our own selves, something we are comfortable with, in solitude, or in a crowd. But that’s not easy.

    That brings me to the second post, “One for the time capsule” wonderfully written by The Restless Quill, about living life on one’s own terms, fighting the battles inside, the arguments outside, and ‘inhabiting a life’, which can create a ‘light-band of memories’. Chances are, choices such as those, would be made with minimum validation. Its also, I think, a lot to do with confidence and an understanding that perhaps comes from listening to oneself, in solitude.

    Its easy to guess which post I could identify with, and which one is the anti-thesis. There are times when my destiny stared at me in the face, and I looked away furtively, as though looking would mean acknowledging, and then accepting. I can dimly sense these. The ability to make those ‘difficult’ choices and keep walking, joyous in the consciousness of what one has learned and the comfortable understanding of what one has lost out on, it must be liberating. I have a feeling, and unfortunately, a feeling only, that it must really be wonderful.

    until next time, a crowdsourced time capsule

  • Chesapeake

    James A Michener

    From 1583 to 1978 the saga rolls, tracking the lives of individuals, their families, the society they live in, and most importantly the place where all of this happens. Chesapeake is as much about a way of life, as it is about the place and its people.

    The book is typical Michener, and uses individual stories across generations to show the way a place and its society has evolved. Even as each generation’s story is read, it is difficult to realise the passage of time, since sometimes the changes are too subtle to be noticed.

    As many of the place’s characteristics remain unchanged, despite human efforts, it becomes easier to acknowledge the transience of man, and the things he builds, not just boats, buildings etc, but even the constructs of the society he lives in.

    The book captures the plight of the Indians who were the original inhabitants of the area, the arrival of the first conquerors, the American war of Independence, the slave trade, the Civil War, World War 2, Watergate, some of them in the foreground, and some in the background, as the fortunes of individuals and families rise and fall.

    Humans, nature, and human nature – a good mix. 🙂

  • Social Scaling

    The subject of this post has been visited before, thanks to an earlier note by Tac Anderson on the ‘3 types of social media strategy‘, and David Cushman’s excellent presentation the same topic.

    What made me revisit this are Tac Anderson’s post last week titled ‘Dam your social media strategy‘, which used an excellent analogy to present a 2 step approach to changing business strategy , and my own experiences in the last few months. In my first post that referred to the 3 types of social media strategy, I’d wondered whether it was possible to move from strategy 2 (optimising social media  for business) to strategy 3 (optimising business for social media), but my experiences later made me feel that it was perhaps (generalising) an inevitable approach, and this view has only been strengthened since then.

    However, the biggest roadblock I sense is in convincing an organisation and its internal stakeholders to look at the tools from beyond a ‘push communication’ marketing perspective especially after we start out on optimising social media. It is all the more difficult because this perspective is something they can identify with – just another channel, and one that’s ‘free’.  A twisted view that ‘Conversations are markets’. Just another place to sell your wares. 😐

    The challenge is to shift the focus from ‘media’ to ‘social, and from a purely brand centric view to one that encompasses the organisation’s internal stakeholders and consumers, and has a more holistic view of ROI. I wonder then, if it is actually better to start with something like ‘customer care’ or ‘operations’ and include ‘brand’ only at a much later stage in optimisation. Debatable. 🙂

    until next time, ambushing marketing on the brand team.

  • All I have to do is dream…

    Yes. Quite liked the movie – Inception. Mostly because I found the concept  (dream incubation, lucid dreaming) interesting and because it forced me to pay attention. Sometimes, movies like that can be refreshing. Of course, it helped that the visuals were very watchable too, and the last shot added to the charm.

    For those who haven’t seen the movie, not to worry, the post only refers to it in terms of concept. At a very basic level, its about planting an idea (Inception) inside a person’s head. Only, he shouldn’t know it was planted by someone else, he should think it’s his idea.  In a world where a lot of people anyway falsely claim an idea as their own, you might wonder why this is interesting, but  ignore that for now. 🙂 Meanwhile, since the person needs to think its his idea, a basic version of the idea is planted in a dream state, in the subconscious.

    Like the movie maker has said about the end, its whatever you want it to be, so here goes. The other reason I liked the movie was because of the ‘life subtext” – the part that makes comparisons to The Matrix inevitable. I thought many acts of ‘Inception’ happen to us too, over a period of time – sometimes done by others, sometimes by ourselves – conditioning. And since we don’t really contemplate why we choose to do a certain thing/in a certain way, we end up thinking that what we’re doing is what we really want.

    Half my life
    Is in books’ written pages
    Lived and learned from fools and
    From sages
    You know it’s true
    All the things come back to you

    And just like how in the movie, the ‘projections’ (things and people used by a dream-architect to populate the dream world) turn hostile when the person detects an external presence in their sub conscious, in life, the problem starts when we suddenly realise the existence of the conditioning, and realise that perhaps, much time has been spent on chasing an ‘inception’.

    Every time that I look in the mirror
    All these lines on my face getting clearer
    The past is gone
    It went by, like dusk to dawn

    And yet, some would say that their lives have been made better by pursuing that one idea. So how do we really know? In the movie, the people who carry out ‘inception’ and the lower forms of the art (extraction) have a totem that helps them distinguish dreams from reality. I wonder if we have something comparable, but then, I wonder, if life would be as interesting as it is if I did have a spinning top or a rolling dice to give me a better grip on reality. 🙂

    until next time, deception 🙂

    Lyrics: Dream On, Aerosmith.