• Brands going places

    So, almost a year after I blogged here about Cafe Coffee Day’s potential gains from Foursquare, they have become (as far as i know) the first Indian brand to get an official page on Foursquare and have special offers for 4sq users. (Bangalore outlets). I plan to drop in soon! Meanwhile, I remember the DM conversation then, with the person handling the CCD Twitter account and touching upon the problems of scale that would arrive with a platform like Foursquare. But now we have tools that address franchise needs, so I hope that can be addressed too. Anyway, good on CCD, because it’s not easy for an organisation of that size to be an early adopter marketer. Also good on the agency for (probably) getting them to do it. 🙂

    With Foursquare and Facebook Places, I think that brands whose product/service experience is intrinsically tied to retail outlets are perhaps closest to a kind of interaction utopia I have in mind. Here’s why.

    With every platform advancement, the customised interaction potential has increased – from mass media and the static web to social web, location based services, apps and technology like Augmented Reality. But even now, given the tendency to aggregate ‘Like’s and followers, I sometimes feel that ‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer. That’s a dichotomy that few brands have acknowledged or addressed. Conformation!

    And that’s why I feel retail brands on 4sq, Places etc are near to that utopia – because it allows real-time interaction and context at the place of experience. Social is only a topping, and something that the user will scale by connecting his friends/followers to the experience. The brand/platform just has to play along. Technically, you could say it is possible on FB, Twitter too, but there the Like/follower currency is way too prevalent, so it is easier for brands to get sidetracked. (If we go by a recent report, brands will eventually find that it’s not really getting them anywhere)

    Meanwhile, just like FB and Twitter, platform protocols and constraints for brands also apply to apps and location based services. And that’s why, at this level of my imagination, I can only imagine utopia (for non retail brands) as brand ‘controlled’ interactive sensors attached to each product we consume. 🙂

    These shifts would hopefully drive more brands to define their own destiny.

    until next time, CCD, may the foursquare be with you 🙂

  • Armchair travel plans

    If I discount Pico Iyer, the travelogues of Pankaj Mishra, and Mishi Saran’s Chasing the Monk’s Shadow, I hardly read travel books. But I picked up Rahul Jacob’s ‘Right of Passage’ on a whim (influenced by Pico Iyer’s comment on the jacket) and quite liked it, mostly because its really not just a travelogue. Shall publish a more detailed post on that later.

    I was hooked on early enough thanks to the last lines of the preface

    Still, there is this final paradox of travel: time and again, these memories come back unbidden with the clarity of something that happened yesterday, long after we have returned to the rhythm of our lives

    Later in the book, he compares flight travels with train journeys – that he can remember his first flight journey but the rest are a blur. In contrast, however, he remembers most of his train journeys. Though I’m not really the most frequent of fliers, I can relate to that.

    I wonder if its to do with memories of childhood, in which train journeys played a very important part (for me), and that affinity meant that later journeys would also be cataloged better by the brain. Or is it the entire set of experiences – from ‘uniform’ airports to passengers consciously avoiding each other even if it means staring resolutely at the seat in front compared to colorful railway stations that seem to be oozing character to seats facing each other and almost forcing conversations?

    I juxtaposed this with cities and their culture too. Recently, when I went to Cochin, and dropped in at its most ‘happening’ mall, I wondered how much of homogeneity was being created by malls. The same brands, almost the same store experiences, familiar multiplex chains that somehow give you an air of familiarity even in an unknown town (not Cochin for me, but otherwise). How much of a city’s original hangouts and culture will survive this  onslaught? In fact, I even told D that I could already see landmarks of my days in Cochin  (local shops famous for some particular item) disappearing and the new ones (like a Nilgiris store) being unfamiliar to me. Would most people prefer familiarity over serendipity? Or would a middle ground be found – carefully packaged serendipity?

    Going beyond the things to be seen in a place, every travel experience is also about the  discovery of the character of the place you visit. Will we end up creating a homogeneous world, in our constant quest for convenience, and change travel from the train journeys they should be (opinion) to controlled fancy flights?

    Fortunately for this generation, this is perhaps not a reality we’ll live to see, and even in the sunset years we will have our memories and photographs and be thankful that not all journeys need travel.

    until next time, planed travel

  • Inclusive Planet

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  • Phobidden Fruit

    This review was originally published in Bangalore Mirror. Have made  Vietnaam ke vaaste changes to this edition of the Phobidden Fruit review. 🙂

    Phobidden Fruit is on 12th Main Indiranagar and is less than 50m from the Sony junction (with 100 ft Road), going towards Daddy’s Deli. Parking shouldn’t be too much of a problem, there is 12th Main itself and enough smaller side lanes.

    Since the cuisine was specialist, I had the Pho sight to go prepared, and was accompanied by a few Nam ‘veterans’ – Madman, and Prateek and Nithya Dayal. 🙂

    The place is a sort of glorified garage space. But though the ground floor is relatively uninspiring, negotiate the spiral staircase and you’re transported to a cheerful casual dining ambiance with wooden seating and pretty cushions. We got to hear some 80s pop and with the occasional creaking of the dumb waiter, this seemed just the right setting for a relaxed meal.

    The menu offers a bunch of appetisers, and has quite a few options for vegetarians and non vegetarians. In fact, the latter would be spoilt for choice – chicken, beef, clams, pork, prawn, fish, squid, lamb…see? You can take a look at the menu below

    We started quite well. The Banh Xeo, crispy rice crepes with a filling of button mushrooms, onion and sprouts accompanied by a spicy sauce ended up  the favourite, as did the Fresh Spring Roll (Chicken), though Madhu did mention that it might have worked better with rice noodles inside instead of rice, and could have done with some more herb flavour. The Viet Spare Ribs were fairly good too, despite the ribs being stingy on meat.

    After the starters, it was time for the Pho play. The Pho (we tried Beef and Chicken) shared a common broth and the meat was added later, but it’s still a Saigon pick, as is the Viet Red Prawn Curry.

    The Saigon kick was delivered in the form of the Kho that I ordered, salmon cooked in a rich, sweet and spicy caramel sauce. There was notthing to counter the overly sugary sauce. The desserts were also bit of a disappointment. The Coconut Sorbet, while not lacking in flavour, missed out on the texture of a sorbet. The Lemongrass Ice Cream again got the flavour right, but was more like a custard. The Che too seemed to stray from its original version. We tried a Vietnamese Iced Coffee, but instead of the condensed milk and strong coffee that was expected, this turned out to be a much diluted version.

    The service is quite prompt and despite all the tables being full, managed to do a good job without any major trouble.

    All things considered – a catchy name, a relaxed setting, and the possibilities of a unique cuisine, this place deserves a visit. So, if you’re feeling blue, and would like to ginger up your appetite with a new cuisine, but without an astronomic bill, you could try out this Vietnamese gastronomic experience.

    Phobidden Fruit, #965, 12th Main, HAL II Stage, Indiranagar.  Ph: 41255175

    PS: If you’d also like an advanced user review, do read this. (HT: Madman) 🙂

  • Weekly Top 5

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