• Interviewed on Lighthouse Insights

    It’s a bit scratchy, courtesy a really bad broadband connection, but poor Prasant has done the best with the material he had been given. 🙂 The chat was on Myntra’s social media strategy and how it manifests on various platforms. In addition to the more visible Facebook, and Twitter , it also covers our experiments on Pinterest, YouTube and even Foursquare. Most importantly, it covers one of the pillars of our social media strategy – customer care using Get Satisfaction. And finally, I gave a few thoughts on social commerce as well. Yes, I was asked for it. :p

    Read more at Lighthouse Insights.

  • A larger plan

    Most of everyone who knows me would agree that I am a compulsive planner. This habit has been reinforced on several occasions when I have been better prepared than others in situations. However, I also believe that it is quite a trade-off – between the safety of knowing in advance what to expect and the thrill and joy of leaving oneself open to an experience. The middle path is quite difficult to achieve in this case.

    That was why I was very intrigued by the phrase – Negative Capability – the willingness to embrace uncertainty, live with mystery, and make peace with ambiguity. From experience, it is forced upon us too. The best laid plans can go awry often because even the best of minds cannot sometimes envision every possible scenario. That’s not the only time I have been humbled by the limitations of the human mind. From something as simple as understanding what’s really going on in another person’s mind (not to mention my own understanding of my mind) even as they tell you things to larger questions on purpose and destiny, we’d be fools to think that we can know the mechanism of everything around us.

    But as humanity progresses, is there a tendency to convert everything to science, or a skill/process that anyone so inclined can master? As we discover more, I wonder if there is a collective ego that develops and one that says we can understand and control everything around us. As a race, are we becoming increasingly intolerant towards uncertainty?

    But as this post says, the idea that the current version of our mind is only one step in evolution is very compelling. I wonder if, by increasingly closing our mind to uncertainty, we are moving in a direction opposite the one that will help us solve the greatest puzzle of it all – why are we here?

    until next time, what’s your plan?

  • The Diary of an Unreasonable Man

    Madhav Mathur

    Many of us could identify with Pranav Kumar, the advertising executive who suddenly thinks out of his cubicle and realises the perils of this generation’s materialism driven existence. But he’s an aspiring author too, so he quits his job and tries to change the world through his writing. But the publishers aren’t really interested in the social commentary and opinions of an unknown person. And that’s when he decides to really do something.

    With a little help from his friends, he treads the anarchist path and tries to shock the system into taking notice of what he’s trying to say. The creativity of his campaigns ensures he gets all the attention from the media and the public, and then some that he didn’t really ask for – the cops and the underworld, because he has managed to disrupt the lives of many important people.

    The book reminded me of the film ‘A Wednesday’ in terms of the basic premise – the common man shocking the system. But the author treats anarchy with the same irreverence that the protagonist has for consumerist society. The plot is fairly simplistic, despite the creative disruptions, and so is the climax. It is perhaps this simplistic approach that takes away from the believability of the book. But it still is a fun read.

  • clip2Box

    Wisdomleaf’s clip2box is an app for Box users that helps users ‘clip’ text images and video on to the cloud.  In conversation with founder Anupama Parthasarathy

     
    [scribd id=115190706 key=key-114lyotvb7i7gzmie2ch mode=scroll]

  • A new era of work

    Sometime back, I had written about institutional realignment – on how the internet will slowly eliminate the middlemen across industries and disrupt every institution that we have built thus far – political, societal, economical, professional, cultural, health and so on. This would have massive impact on our sense of identity and how we live as a society.

    A couple of weeks back, I read this interesting post at Pando Daily titled “Are we becoming a world without big companies?” The post quoted AngelList founder Naval Ravikant “the world would be increasingly made up of very small startups interacting with each other through APIs. No big corporations.” The corporation, at this point in time, plays a lot of middlemen roles – from our sense of identity to global relations – and continuing from my earlier thought, I think the internet will disrupt this one too.

    Which then makes one think of the workforce currently employed in the corporations – that’s most of us. 🙂 From 3D printing which is poised to disrupt the already shaky manufacturing industry and the not-so-shaky distribution systems to singularity, which will have major implications on our health, education and employment, there are macro changes that will affect us. Even the best minds would not have a definite answer on what/ where the jobs of the future would be. As Ray Kurzweil has stated in this interesting interview, “People couldn’t answer that question in 1800 or 1900 either. ” (when asked about the scene in 2000)

    It then brings me to something I believe will be the key to survive and flourish in the coming age – the willingness and ability to live with uncertainty. In this excellent read in the WSJ titled “Learning to Love Volatility“, Nassim Nicholas Taleb argues that rather than trying to predict black swan events, we should be building institutions that are not fragile and can withstand and even benefit from disorder and unexpected events. Though an institution is the protagonist here, I think there are lessons for individuals too.

    In a way, humans could be considered open APIs that big corporations and governments used to meet their ends, it would be interesting to see a future that reverses this. 🙂

    until next time, be the change….