Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really in the corporation’s control. Though it is still in vogue, the credibility is possibly dented thanks to abuse by the endorser, the endorsed and a media […]
It is difficult to make the last part of a trilogy when the first two have set sky-high expectations and one managed to create a larger than life character that would probably have to be one of the best in films, ever, if not THE best. But it had to me made, and 99% would […]
We decided to give Keramangala a break and limit our weekend outings to Indiranagar in May, considering that the latter had suddenly begun aping the former in terms of restaurants popping up all over the place. That’s how we landed up at California Pizza Kitchen, located in that stretch between 12th Main and CMH Road […]
YourCabs aims to build a car rental portal with a national footprint connecting consumers and cab vendors. In conversation with co-founder Rajath Kedilaya. [scribd id=100612349 key=key-2inx3ahzp704adumxioe mode=list]
Karthik recently wrote a post on a subject I’ve been thinking about for a while now – “How should brands use public information you share on social media“, on British Airways’ “Know Me” scheme to personalise their service by providing iPads to their staff and “giving them instant access to customer data, including passengers’ travel […]