• Crambuddy

    CramBuddy uses content, quizzing and social networking to help students in their learning process. In conversation with founder Chirag Patel

    [scribd id=123281362 key=key-btc9awadhsis2e69t0n mode=scroll]

  • Search me..

    I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as well.

    Given that it is a fairly large move, (third pillar, Facebook calls it) I thought I’ll add to my quote there. As a final goal, both Google and Facebook are trying to organise and display information to users, because contextually relevant information is still a means to revenue, especially in the era of information overload. Google crawls the web, and Facebook uses social connections as a means to gaining this information. Google is also trying to add social as a context, and Facebook has Bing’s support. It’s not a war now, but it’s definitely armament.

    Facebook has tons of data to get this right, and this is dynamic data, thanks to the information we supply, and this is going to get better as Pages (and people) start optimising for Graph Search. Also, once the Open Graph is integrated and actions outside FB also start becoming data, it will become a larger treasure trove of information. Though there’s no advertising product in sight, I will wager that it is an advertising foray in the guise of a consumer tool. As I wrote in the article, Facebook now has the user’s intent broadly divided into 4 categories (people, places, photos and interests), along with his/her ‘influencers’. All of this will allow for some massive segmentation, and thus better targeted ads. And this is not necessarily evil, it can be damn useful because discoverability will be increased.

    In terms of implication for brands, (like I said in the quote) brands with organic signals (eg. for a retail outlet, check in at a physical location) will have a starting advantage. Once the Open Graph kicks in, social actions on websites will become a huge advantage. Content marketing takes on added significance since every action on FB increases the chances of a brand being discovered. Oh yes, Like is a back with a vengeance! On a tangential note, recruiters could use Graph Search as a hiring tool.

    It’s a long shot, but what would happen if Graph Search was thrown open to Pages. Think about it – as a page admin, I already have the ability to target my post to a certain level (about 7 parameters) but that’s really basic demographics. What if I were able to target (organically) (as Myntra) an Angry Birds t-shirt post at people in India who Like Angry Birds. (or even standard apparel brands)

    Meanwhile, there are two immediate concerns. One – privacy. Users will, over a period of time, calibrate the information they supply to Facebook with the advantages of doing so, but it will be a difficult process. The second, I will highlight through a comment made by Romit on Twitter

    But this is just version 1. I’m sure Facebook will have/build more signals inside the hood to filter data. Social just became even more interesting. For that. Facebook gets a thank you.

    until next time, Like I said…

  • I, the responsible

    …and the poor poor girl died earlier in the day I wrote this. Given the delay between my writing posts, and them getting published here, we should have collectively moved on from the issue by now, at least in terms of mind space and media space- mainstream as well as trending topics.

    Much, much has been written about the issue – the male/female/Indian/ NRI/feminist/opportunist/armchair activist/ weekend activist/ ‘I was there to protest’ perspective, and these were only some examples – slice and dice any way you like and you’d find a voice that spoke on behalf of the piece you carved. Like this.

    Much as I abhor what happened, I see it (rape) only as one symptom of the disease we all have – our own malformed sense of justice. Probably one of the worst symptoms, but not the only one. Injustice is injustice, and it varies by degrees only on the basis of our own perspectives of right and wrong. It happens everyday – talking on the mobile phone while driving/riding, fudging tax forms, making the maid plead for a salary raise, bribing a cop, drinking and driving because you have assured yourself that you are still in control… ask your conscience, you’ll come up with many more. No, I’m not really confusing it with breaking the law – here’s an example. Five hundred times you speak on the phone while driving and nothing happens, but nothing stops the five hundred and first time being the instance that maims someone for life, and leaving him/her bereft of limbs, and perhaps dignity. Ask that person which is a larger crime – what happened to him or a gang rape – the answer should not be surprising. Every action/inaction that affects the dignity of another person, that shows another person that one can get away with breaking the law, that walks the grey area between absolute right and wrong in however minute a way, is injustice in some form.  And in this daily, casual, personal #theekhai attitude to justice lie the seeds of every horrible act of injustice. Any kid watching this today and seeing the perpetrator walk away scot free will imagine he can get away with a bigger crime. And so it grows, and morphs into multi-thousand crore scams and gang rapes further down the chain. A bit like the broken windows theory.

    Granted that an elected government has among its duties the responsibility of ensuring the protection of its citizens. Should we protest if they do not? Of course, but that does not absolve me of my obligation, nor does it free me of the nagging thought that as a race, our notion of justice is based on convenience. Sometimes I wonder if the birth of laws in society was a response to the slow death of justice within human beings.

    So yes, I am the privileged who can update my Facebook status, and move on with my life. I am responsible and there’s nothing I can do about it. Before I casually judge others, I have to wonder if I have the moral authority to do so. After all, I only vary by degrees.

    (image via gaping void)

    until next time, </justice>

  • Treetle

    Treetle helps you find people in your neighbourhood who are interested in the same things that you are. In conversation with founder Pankaj Dugar..

    [scribd id=122398088 key=key-2d5x186ls25co2ncjha8 mode=scroll]

  • Vengeance Of Ravana

    Ashok K Banker

    The seventh book of the Ramayana series that was never expected. Ashok Banker has his own reasons for writing it, as he mentions in the Foreword. He also uses the section to outline his plans to document the past, present and extrapolated future of India as well as alternate history. I was quite happy when i read this because it seemed a noble endeavor. And then the book started.

    I have been a fan of the other books (except for Book 3, which i thought was an unnecessary stretch) in the series and have, in reviews, admired how the author brings characters and the age to life and uses prose in a way that makes you (even) identify with them.

    But this book completely failed for me. The plot, if any, doesn’t go anywhere. I could’ve flipped 10 pages and still not missed a thing – except for prose. It’s as though the mandate was to describe every occurrence / character/ vista in as many words as possible. Fitting in contemporary phrases like collateral damage and terms like vortal seem terribly forced. It’s a vengeance story, but sometimes you wonder who it is directed at!!

    If you’ve been reading the Ramayana series, I guess you’ll have to sit through this one too, just to see where it goes, but go in fully prepared for a prose avalanche. The author does seem to be on his own trip – good for him, not so good for readers. Sad.