Category: Society & Culture

  • Enough / Efficiency

    In the 1930s, John Maynard Keynes predicted that advances in technology would increase productivity to a level that we would only need to work 15 hours a week. I wonder what he’d have to say about 996. It’s also ironic that despite  the amount of time that technology has helped us save  – Google Search, Facebook for easily connecting with an extended social network, Amazon Prime delivery and a host of other companies that deliver not just products but services as well – we still have a time deficit! I am generalising, if you have proven Keynes right, congratulations. But for the rest of us, what happened?

    A couple of reasons are obvious. One – the ease that technology brought into our lives has also made us spend more time on it, thereby negating the saving. Two – this time spend has also exposed us to more stimuli that makes us want more. The second reason, by extension, has gotten us hitched on to a never-ending ride – efficiency for its own sake.  (more…)

  • Regression planning

    During our reindeer sledding tour in Tromso last year, our guide, who was a Sámi, gave us a glimpse of their way of living. A semi-nomadic life, built around their reindeer herds, which involved them traveling for several days twice a year across hundreds of kilometres. She told us how the capture and nurture of reindeers, and the lifestyle itself, has changed from a means of livelihood to a tradition that only very few are interested in.

    In Fahadh’s movie Njan Prakashan, there is a hilarious, yet poignant moment, when he is asked to help the other workers plant rice seedlings in a field in Kerala. The workers immediately start off and are soon singing in gusto. Fahadh, who has never done any of this before, stands with his mouth agape, and then asks what the language is! His boss explains how most of the paddy field workers in Kerala now are Bengalis, and they’re singing their customary song. “We’ve forgotten our job, we’ve forgotten our song“, he says (roughly translated). (more…)

  • Certain, simple frames

    I read an article recently on decision making, which among other things wrote about how instinct could beat analytical thinking. An insightful heuristic that I found in it was this – ..if you are in an uncertain world, make it simple. If you are in a world that’s highly predictable, make it complex.

    While the article focused on decision making in the business context, I could relate to it in the personal context. I see the world at large as an uncertain and complex place, and have spent a lot of time in the last few years trying to contain its influence on my own life. It has been an evolution. The expectations frame  I have written about does a fairly good job of reducing the variables, but it isn’t perfect. There are people and events that frustrate me, I sometimes lose my cool, and my remorse later doesn’t really change anything for anyone, including me. (example) (more…)

  • Objectivity, and the path to joy

    Sometime back, a colleague and I had a conversation on retaining objectivity during decision making. I felt that if one does not do that in life generally, it won’t happen at work either. We live in our narratives, and the brain, after all, is only so flexible.

    That led to a train of thought. Objectivity (also) comes from being able to step out and get a view of one’s self from outside. Insights into one’s self can happen all the while, if you allow it. Two recent incidents to highlight this. (more…)

  • Brand with a worldview – Part 2

    I think my first thoughts on the subject appeared in 2012 – Mean better than average, featuring Cleartrip, who had put a non-customer in place with sarcasm after a polite conversation failed. It took another 5 years for a redux in Feels & Fields in Marketing. The framing was that if the end game was for the brand to be the first choice when a consumer thinks of the category, what would be the strategy in a world of attention scarcity? Using the powers of targeting and personalisation to catch the customer at the right time and place (medium + stage of a funnel) with the right messaging, or having a world view that is so relatable to a kind of customer that the brand becomes entrenched in his/her mind? Or both?

    I followed it up with  Brand with a worldview, which had examples from the Super Bowl 2017 ads, many of which had an overt or covert political stance. My inference was that we are largely irrational creatures, and absolutely prone to confirmation biases. We’d love our brands to echo our world view… Smart money would be on brands that can use data to glean consumer sentiment beyond domain, and leverage that understanding when forming a world view.

    This post takes the thought forward, and I have framed it quite simplistically with 3 aspects – customer, competition, and company. We also have a hot example to embellish the hypothesis – Nike! Tons have been written about its latest adventures, but let’s just overdo it anyway. (more…)