The potential applications of blockchain are fascinating, and Melanie Swan’s book provides an excellent view of these. The part that I found particularly interesting is ‘buried’ on page 26 – the blockchain as a path to artificial intelligence. This happens through the increasing advancement of smart contracts on automation, autonomy and complexity parameters through an […]
In Sapiens, Yuval Noah Harari explains how we’re the most dominant species on the planet because we’re the only ones able to cooperate flexibly in large numbers. The ‘funny’ part is that the things we cooperate on usually exist only in our collective imagination – religion, nation, money. Intersubjective realities. But it gets funnier. When […]
*Conditions Apply The first documented appearance of the subject on the blog is in 2011, and I seem to have posted on the subject every alternate year, the last being in 2015. But it’s sheer coincidence and not really pattern following that led me to think, and write, about free will now. Across my life, […]
I have spent a few posts thinking about this concept – the ‘why’ in Scarcity Thinking in Marketing and Feels & Fields in Marketing and some of the ‘what’ in Brand with a world view. Essentially, the idea is that as customer attention becomes increasingly more scarce, brands will have to think beyond ‘fracking’ and the efficiency […]
A decade ago, while working with a newspaper group where our small team managed three brands, we had an interesting situation. One of the brands, a vernacular broadsheet, was at an advanced stage in its lifecycle where it had to be made relevant and exciting for a newer set of readers who were native to the region. Another brand, […]