Facebook’s plummeting organic reach has prompted several questions on whether it makes sense to continue investing in a presence on the platform. The short answer is still yes, and while I have never been a fan of Like acquisition, the platform continues to offer several avenues to help brands meet business outcomes. But marketers must […]
Prelude I think I used ‘dis-aggregated social network‘ on this blog for the first time in 2009, referring to Google’s basket of services that were connected relatively flimsily then. IMO, Google has always been that way, even including Google+. (read) I remembered it when I tweeted this about Facebook – around the time news of their […]
In the post on the Internet of Things last month, I’d mentioned two narratives on social products that I considered were working in tandem to shape the future of marketing, consumption, and living itself. Both using sensors – one on things (IoT), and the other on humans (Wearables, though I stubbornly use Techsessories!) This post […]
When I come to think of it, my sales/brand jobs have all been on startup mode, though the organisations themselves were quite established – Dishnet DSL in 2002, WorldSpace in 2003, MidDay Bangalore in 2006, Bangalore Mirror in 2007. Myntra was still a startup when I joined in 2011. I really can’t remember when I first […]
Towards the end of last year, I’d written a post on the ‘social product‘. Its premise was that given social’s conversion to media, the opportunity for fulfilling social’s initial promise would fall on ‘product’ – using data, network effects, and relationships to connect consumers along a shared purpose. In the last few weeks, I have […]