Category: Favourites

  • The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

    Shoshana Zuboff

    Around the same time last year, I remember tweeting a quote attributed to Jamie Bartlett – “The end result will be ad targeting so effective that you may well question the notion of free will altogether“. Connecting digital advertising to free will seems absurd, but it wasn’t a facetious remark. It reflected the reality of our times. This is the reality that Shoshana Zuboff explores and confronts in The Age of Surveillance Capitalism, frequently echoing the thought that keeps cropping up in my mind – how did we get here?

    She begins with a deeply personal story about her home, and brings up an “aware home” project in 2000, which among other things, assumed that the rights to the knowledge would lie in the hands of the human living in it. She then juxtaposes it against the current privacy policy and usage agreements of Google’s Nest, which all but completely gives the ownership to the search giant. This is just one example.

    Industrial capitalism thrived by exploiting nature, and surveillance capitalism is thriving by using human nature as a resource. That means that even though, due to rapid industrialisation and mass production, we got to a “second modernity” that provided millions access to experiences which were until then the preserve of a smaller elite, we are now being led back into a “neofeudalism”, a consolidation of elite wealth and power. How did this happen?

    Google plays the primary antagonist in this narrative, and though Brin and Page were initially reluctant, the 2000 bust set Google on a path that used the “behavioural surplus” generated by users. At a basic level, it is probably difficult to imagine that when one carries out a search on Google, the machine is searching for patterns in the expressed intent, and making rapid incursions into one’s life. And yet, that’s exactly how it works. It then leads to prediction products, economies of action and future behaviour markets, fuelled by an ever expanding scope of information extraction. Those ridiculous permissions apps require make sense now? And how does a corporation create and grow a future behaviour market? Simple, behaviour modification, whether you realise it or not.

    Over a period of time, Google has institutionalised its invasions into private human domains, helped in the beginning by the national security imperative following the 9/11 attacks. Chrome, GMail, Android, Photos, YouTube and so on have created a dependency that now borders on feeling left out of the societal narrative if one is not using these. The behind-the-scenes look at Pokémon Go is chilling – in terms of how users were giving away data of their own volition, how partners were brought on board to expand the scope of surveillance, and how human behaviour was controlled at global scale.

    Facebook makes its presence felt in the latter half of the book, thanks to its exploitation of social connections. By creating a prototype of a hive mind through the weaponisation of peer group reinforcement, it increasingly shapes minds and behaviour, especially that of young adults. The author uses Goffman’s framing in The Presentation of Self in Everyday Life and shows how the “backstage”, where individuals are truly themselves, is now shrinking thanks to the omnipresence of social incursions. Where does this lead to? One example is when the state starts using this power – China’s social credit system now has a direct impact on an individual’s life, driving economies of action in the real world. More broadly, totalitarianism, driven by powerful corporations.

    The consequences are that there is increasingly no refuge, no sanctuary, from the relentless efforts of corporations that are intent on controlling every facet of an individual’s existence. At a broader level, it threatens the fabric of society and democracy itself. Capitalism’s latest avatar has clearly gone rogue, refusing to abide by the reciprocal nature of every kind of interaction we have experienced thus far. Regulation isn’t really keeping up, except for some efforts by the EU. But there are those who refuse to give up – activists, and artists who use technology to keep out surveillance. However, this is a fight we have to contribute to, because what’s at stake is what makes us human – free will, or at least the notion of it. This is not an easy read, but it is a must-read.

  • Invisible Women: Exposing Data Bias in a World Designed for Men

    Caroline Criado Perez

    Enlightening! While a part of the title reads “exposing data bias in a world designed for men”, I think it extends well beyond that. It provides perspectives that I had not even considered, even though in the last few years, I have tried to be more conscious of the challenges that women face at the workplace, in public spaces, their everyday lives, and how the world works differently for them in the many, many things that men take for granted. This, therefore, is a book that I think men and women should read, for different reasons.

    For women, it will probably serve as an insightful articulation of many things that they have thought about, talked about, or attempted to change, and give them information about how women around the world have taken them up as challenges and sometimes succeeded in setting things right. I will stop at that, and not be presumptuous in assumptions.
    For men. Where do I even start? I think we will see the world differently after reading this book. The challenge for us would be to be conscious of the inherent bias in our thinking, our behaviour, and the way we design objects and systems. As the blurb says, imagine a world where the phone you use is too large for your hand, where the safety of the vehicle you travel in has not really been designed with you in mind, and the medicine you have been prescribed is just wrong for you because you weren’t adequately represented in trials! In essence, “the lives of men have been taken to represent those of humans overall.”

    The author uses data and case studies from multiple domains to highlight how women haven’t been fairly represented, and in many cases to also show how correcting this could lead to a better result not just for women, but for humanity overall. Public transport, urinals (ever wondered why there’s always a queue for women while men seem to find things much easier), workplace practices, product design, medicine, disaster relief, the pain is everywhere. And they are at various levels of seriousness. Some made me say “oh, I didn’t think of it that way”, many made me grimace, and most are just appalling.
    It has given me many perspectives, and a resolve to work harder at contributing to fix this. One really doesn’t have to be a genius to understand the impact better representation can make, at an individual and species level. With all that being said, in the end, I also have to admit, quite sheepishly, and to underline the point, that while many of my favourite authors are female, I might have completely missed this book if my wife hadn’t made it part of our list! See? 🙂

  • A Gentleman in Moscow

    Amor Towles

    I was hesitant to write anything about this book for fear that it would take away from its wonderful aftertaste. But not doing so would be an injustice too, so here goes.

    The adjective I would use to describe A Gentleman in Moscow is sublime. That applies to the story, the writing, and the protagonist – Count Alexander Ilyich Rostov. On 21st June 1922, a Bolshevik tribunal sentences him to house arrest indefinitely. The “house” is the Hotel Metropol, and he is forced to substitute his suite for an attic room. As the author insightfully notes, “the Russians were the first people to master the notion of sending a man into exile at home.”
    Russia, post-revolution, exile – it is difficult to imagine anything that’s not depressing in the 450+ pages that follow. But in the face of imminent disaster, Towles, just like his protagonist, steps up to the plate, shuns maxims, and hits the ball out of Gorky Park. (ok sorry, but bad wordplay is a sure sign of my affection) Hope has a new champion. For Count Rostov is probably a living embodiment of Marcus Aurelius’ Meditations, and from the time that he is forced to choose from his possessions what he can take along to his new residence, he embraces his future by well, counting his blessings. His poise does not miss a step as he moves from “it is not the business of a gentleman to have occupations.” to becoming a waiter, and he continues to exhibit his “essential faith that by the smallest of one’s actions one can restore some sense of order to the world.”

    But one cannot be blamed for thinking that even for such a wonderful character, the four walls of a hotel is bound to be a constraint. The Metropol, though, is a world unto itself. We discover spaces and mind spaces inside, the people who work there, and its visitors. And through the eyes of the Count and his friends, we see Russian history unfold from Lenin to Stalin to Khrushchev.

    Amor Towles’ mastery over situations and the words he uses to express them is not something I have seen much of around. It’s genuine craftsmanship. In the Count, he has created a character that brings out the essence of old world charm, and class. Instead of aristocratic snobbery, what one gets is a very human mix of upbeat bearing and wistful serenity – a character for whom one genuinely feels for. The Count has his basic lessons right – “The first was that if one did not master one’s circumstances, one was bound to be mastered by them; and the second was Montaigne’s maxim that the surest sign of wisdom is constant cheerfulness.” And it isn’t just the Count – the support characters also do a splendid job of covering a vast spectrum of predicaments, thoughts and behaviour.

    And thus it is, that when one reaches the end of the book, and lets out a sigh, one has the “feeling that this moment, this hour, this universe could not be improved upon”.

  • How Emotions Are Made

    Lisa Feldman Barrett

    Just when I thought I was getting some stability (in my thinking) on the free will vs determinism debate, here comes fresh food for thought. As per ‘How Emotions Are Made’, while the combination of genetic and environmental factors do determine our behaviour, free will has a definite play.

    The core theme of the book is a constructionist theory of how emotions are made, as opposed to a classic theory. The classical view assumes that each emotion has a unique ‘fingerprint’, as against the opposing view that variation is the norm. This has implications not just on how we physically manifest our emotions but on our understanding of how the nervous system operates as well. And finally, the classical view believes that emotions are inborn and universal. But the alternate view is that emotions are formed based on shared concepts, influenced by social reality and culture.

    The view of the brain as a tiered system (survival, emotion, cognition) is one of the first myths that the author breaks. Further, as opposed to being the result of a stimulus-response mechanism, emotions are a result of the brain simulating and predicting, based on a bunch of factors. What we call emotions – anger, fear, happiness etc- are concepts that get created and honed in the brain. Concepts, goals, words all help the brain frame any new stimulus it receives and then predict. By reframing concepts and looking at them more objectively, we can reshape what emotions are surfaced, and thus exercise free will.

    Towards the middle of the book, the author sets up the answer for “are emotions real” with the classic philosophical question of “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. The answer is that both fall under the “perceiver-dependent” category. Emotions are thus, a social reality and become real because of collective intentionality and our ability to communicate using words.

    This understanding of emotions, and how much we control/are in control has implications on a lot of things ranging from our daily behaviour to the way the judiciary system works and how we deliver justice.

    ‘How Emotions Are Made’ is refreshing because of the alternate perspectives, all of which are backed by science. The author makes it a point to call out hypotheses where it’s not. The language is technical only when needed and explanations are lucid. In all, it is a fascinating book that has made me rethink a lot of what I thought I knew about myself and the world. Not an easy read, but absolutely worth the time. And that’s why it made it to my 2019 favourites.

  • The Power of Habit

    Charles Duhigg

    There is something meta about me reading this book. I have my own book-reading habits – genres, number of books on the to-be-read shelf, and such. It is an example of the fundamental premise of this book – cue, routine, reward. Under normal circumstances, I reckon that this book might have landed up on my list 3-5 years down the line. But thanks to my wife D, it not only got into my shelf, but gave me a favourite book as well! Same cue, changed routine, same reward – the exact process to lose a bad habit and pick up/better a good one!

    Towards the end of the book, the author quotes William James – “All our life, so far as it has definite form, is but a mass of habits – practical, emotional, and intellectual – systematically organized for our weal or woe, and bearing us irresistibly toward our destiny, whatever the latter may be.” As a creature of habits, I wholeheartedly agree. Habits form character, and character forms destiny.

    The book can be helpful to anyone seeking to improve the self, whether it is in life or at work. From losing weight to raising children to building great teams, the importance of habits (individuals) and routines (groups), and the fundamentals of changing/bettering them do not change. The author demonstrates that in separate sections dedicated to individuals, companies and societies. Michael Phelps’ habits and routines, Howard Schultz’s (CEO, Starbucks) processes that have transformed not just how the organisation works, but employees’ lives, and Martin Luther King’s successful civil rights movement, all showcase a pattern that can be used to radically alter trajectories.
    I think the success of the book is also due to the excellent storytelling that converts what could have been a dry subject to one that is not just enlightening but entertaining too! I suspect there is some understanding of a reader’s cue-routine-reward mechanism here, because I was hooked soon as I started! 🙂

    There are a couple of wonderful analogies for habits at the end of the book – both using water. It captures the essence of the book beautifully, and encourages us to believe that we can choose our path, and swim wherever we want to.
    Pick it up. Now!