Author: manu prasad

  • Update 2.010

    So, the Twitter bio now has an addition “Columnist”. Readers of my other blog, and the restaurant reviews I post there, would know that I’ve been doing reviews for Bangalore Mirror for a while now. The other column I’m responsible for is also up and running well now, judging by the feedback I’ve received. This one is titled ‘Ideas @ work’, and in it, we feature Bangalore based startups. The column appears every Monday, usually on Page 4. I’ve been updating them on the new space on the right column- ‘In print’, but in case you haven’t noticed, the ones that have been featured so far are Oye Happy, LifeMojo, MobStac, Revu, Recruiterbox and The India Market. Big thanks to Kiran, Praveen (an old chronicler in this area), Kesava and Amit, who have helped me with thoughts and leads. 🙂

    I’ve always been interested in start ups, on many levels – because many of them work in spheres that are new, relatively unexplored and are exciting, because many a time they see the same things but view it differently and thus creating something that’s valued, and also because at a larger level, they are following their heart and being part of something that matters.

    Its been a very interesting experience so far and finding and talking to people who have an idea they’re passionate about, and willing to work hard on it, has done a lot for my own thinking as well. We’re also going to dedicate about one column a month for social entrepreneurship ventures.

    So, in case you come across an interesting Bangalore based startup, feel free to ping me at manu(dot)prasad @ gmail (dot) com.

    until next time, upstart 😉

  • The India Market

  • Recruiter Box

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  • A different social circle

    The ‘inefficiencies of scale’ in a social business scenario is something I keep writing about – wrote about it recently in the context of Google vs Facebook too. So I found this article, which was about the demise of Facebook in 5 years, very interesting. Though predictions are dime a dozen and are many a time used as traffic boosters, this one comes from a person who predicted the decline of MySpace four years back. What interested me even more was that he said the single social networking platform concept will give way to smaller networks.

    Meanwhile, after all the hype Google Me generated, and expectations of launch in Fall 2010, our knowledge remains at a ‘social layer’ level and its internal project name – Emerald Sea. So, when i saw Google’s foray into fashion – boutiques.com, and its working, I wondered for a moment whether this could be another rendition of Google Me. After all, a common interest is a great context for social interaction too. And over a period of time, search would be honed better and be social too, with a curation (like shown in Boutiques’ case) that goes beyond algorithm and crowd.  This interest could be a place (say hello to Google Hotpot), or an interest that aggregates people, like books. (yes, Google’s store is coming soon) That would be changing the social landscape quite a a bit. Add to it shopping and say, a GroupOn integration by context/location and Google will have fun, not to mention local advertising revenues. It would also have a better grip on aspects like privacy, influence, and would be smaller networks rather than an all encompassing one. Its a bit of wild and far fetched thought specially when we know that Google Me is now slated for Spring 2011, but interesting, you think?

    until next time, off for a fortnight 🙂

  • Revu

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