Author: manuscrypts

  • The Algebra of Happiness: Finding the equation for a life well lived

    Scott Galloway

    I’m familiar with Scott Galloway thanks to his various talks on YouTube. Funnily enough, I haven’t read his other book – The Four – which is related to the YouTube videos. But given the logical nature of his talks, and the reasoning behind the conclusions and predictions he makes, I was curious to find out how he approached happiness as a concept. Apparently, this is also the subject of the last session of his Brand Strategy Course at the Stern School of Business, NYU.

    If you’re not familiar with his work, it might be a good idea to watch one of his videos. For nothing else but to prepare you for his tone. It’s blunt towards abrasive, but laced with humour, and since it’s usually about brands worth billions, a roast is probably fine. I mention this because the book, despite being about happiness, follows the same style and tonality. I enjoyed it, but if you’re expecting a serious book that delves deep into the theoretical construct of happiness, this might not be the one.

    The author begins by admitting that his life is not exactly the perfect framework of happiness. Perhaps that’s what places him in a perfect spot to deconstruct happiness. Multiple entrepreneurship experiences, failed marriage, complicated relationships with parents and friends, all tend to give you perspectives of what happiness actually means.

    The book is divided into four section – basics, a deeper look at success, career, ambition, money and the professional life in general, love and relationships, and finally introspection. The age arc of happiness, the importance of having a right partner, alignment on money, not keeping score, being accountable to those who you care for and being present in their last days, understanding your own values, not being an a****ole – the lessons are delivered pretty much staccato outside of the broad sections. Profoundness and profanity coexist, and adds a lot of texture to the narrative.

    At the risk of repeating myself, this is quite unlike the standard “happiness” book you will read, but it delivers a bunch of insights that I found valuable. There is bluntness, but there is also humour and empathy, and together it ensures the book gives you some happiness.

  • What makes a full stack marketer?

    On Twitter, GG asked a question that I felt compelled to answer because I have used this on LinkedIn for a while.

    I did borrow the phrase from tech, but sounding cool didn’t quite cover it. 🙂

    To begin with, why do I use it? First, the people I want to connect with on LinkedIn are from the consumer tech, digital marketing and brand domains. This usage would be familiar to them, and would help frame my experience and expertise. The experience straddles the offline and digital space, and has media, FMCG, e-commerce and fintech brands. The second part is to do with the skill sets that I think qualifies one for that description. This is my attempt to elaborate on the latter. The “frontend” and “backend” of marketing. It covers demand generation, lead generation, and conversion but I have refrained from classifying it because it is context-dependent.

    Disclaimer: These are my perspectives of things I have worked on. I do this with the understanding that “as our island of knowledge grows, so does the shore of our ignorance” (more…)

  • The Courtesan, the Mahatma and the Italian Brahmin: Tales from Indian History

    Manu S. Pillai

    I had really liked the author’s earlier work – The Ivory Throne – and particularly the last 100 or so pages where he brought out the humans from behind the aura of regality. I began seeing them in a different perspective and my engagement with the book was much richer. I think the author has repeated this in The Courtesan the Mahatma and the Italian Brahmin as well.

    The book is divided into three parts. The first part is set before the Raj, and the second, during. We’ll come to the third in a bit. All the essays are around 6 pages and I initially found this a little annoying. But it became easier once I got used to the format. The good thing is that many of them generate enough interest to make you go through the sources and that’s a lot of future reading!

    The first section definitely has the shadow of the Mughal empire looming, but barring a couple of essays, the focus is not on them. Through a collection of very interesting characters, the author illustrates the multicultural diversity of India. This section also shows how history itself changes from the time the event happens to now, and how they it lends itself to various narratives that suit a particular social context.

    The second section is relatively more contemporary, and in addition to well-known figures like Annie Besant, Veer Savarkar, V.K Krishna Menon, Vivekananda etc, it brings out those who occupy the by-lanes of history and some whom history too has left behind. I liked this more than the first section, probably because of the poignancy of stories like The Champion of Tuticorin and The Seamstress & The Mathematician. This section also offers a couple of interesting what-ifs – what would India have looked liked without the Raj, and what if the Mahatma had lived to 125 (the life span he preferred)?

    The final section is an afterword – an essay for our times, and makes excellent points on why our multiplicity is our strength, and the complicated fabric that holds us together is not something that hyper-nationalism should try to tear.

    The writing is lucid and the past does come alive. The tales are interesting in many ways – one features a Mappila Ramayana with Ravana as a sultan and Surpanakha seeking sanction from the Sharia, another one has Wajid Ali Shah trying to divorce twenty seven wives in one shot, there are a few with the East India Company’s honchos in India, and from the Italian brahmin to kamasutra to football, it covers vast tracts of history. Highly recommended if you have an interest in history, and especially off the beaten path journeys into the past.
    P.S. A few hundred more pages would have been welcome though!

  • Occult of personality

    Recently, Badshah took the rap for allegedly paying for fake views on a music video, in a bid to break a YouTube viewership record. I’m surprised that a lot of folks were surprised! Whether it’s social media (FB, Instagram, Snapchat etc) or media networks (YouTube, TikTok, and largely Twitter too), digital ecosystems have been built around reach. Just like traditional media was. Reach that is then sold to brands and advertisers. Reach that is usually also a poor surrogate for efficiency and effectiveness. That’s why all this reminds me of Goodhart’s law – when a measure becomes a target, it ceases to be a good measure. The unintended but predictable consequences of optimising for the measure. So why do brands still do it? Hey, everyone has KRAs and no time for real outcomes. Output is good enough. Influencer marketing does just that. Besides, a case can even be made for credibility in the audience’s mind. But that’s a separate story. (more…)

  • Uncharted: Big Data as a Lens on Human Culture

    Erez Aiden, Jean-Baptiste Michel

    The book was published in 2013, relatively the early days of what has come to be a fairly common buzzword. Therefore, it is probably unfair to expect this book to have the understanding or perspectives that the field has accumulated in the last few years.

    Having said that, I still think my expectation from the book was higher. It stemmed mostly from the title, and I thought there was tremendous scope there. We now consume, produce and share tons of data on a daily basis. What could it say about us at a societal level? Wouldn’t that be a great way to study how our culture has evolved as a species and perhaps differently in various parts of the world? How do ideas spread, how many of them are universal, and do some have more velocity than others? But hold on. While this book does try to give some answers, it is solely based on the authors’ experiments with datasets using Google Books Ngram Viewer.

    This is a formidable tool – 30 million books digitized by Google. But it is limited too. These are only books published, and a subset of them. Books are only a small representation of culture, and by virtue of publishing being gated (in the past) would carry inherent biases. To be fair, the authors are aware of this and bring it up towards the end. It also raises the concerns that have now grown louder – who owns the data, who has access, what is it being used for?

    So, if you go by the title, you might be a little disappointed, but it is an interesting story well told and made accessible. It does provide many, many interesting trends and findings across disparate things like technology, popularity, grammar. You would like it especially if you’re interested in language – words, their usage, grammar etc.