Tara Isabella Burton
Strange Rites is another book I discovered only thanks to a podcast. I found it a fascinating exploration of how the (almost) post-religion United States is evolving. Folks who call themselves Christians have been steadily decreasing, and ‘Nones’ who claim no affiliation to any organised religion is the fastest growing group. One-third of millennials (and one fourth of all adults) have no affinity to religion. Tara Isabella Burton tries to find out who (or what) is filling the God-sized hole.
She begins with her personal experience at the McKittrick Hotel, home to the British theatre company Punchdrunk’s production – Sleep No More, an experiential phenomenon that she describes as “equal parts video-game, voyeurism and religious pilgrimage”. It’s a retelling of Macbeth but every part of it is subject to interpretation by the performers and the audience, with the latter also having the option to be part of the ‘play’.
This serves as a preview of the world of SoulCycle, Korean beauty routines, Gwyneth Paltrow’s juice cleanse, Crossfit, Internet fan fiction, Headspace, and so on. A long list of options from which people can mix their own religious cocktail of spiritual, philosophical, aesthetic and experiential dimensions. It influences not just individual lifestyle but societal politics too.
The author broadly classifies the non-affiliated into SBNRs (Spiritual but not religious), Faithful Nones (who hunger for something larger than themselves) and Religious Hybrids (who practice a portion of their religion, and supplement it with things outside it). All of them (and us) are looking for what religion originally delivered – meaning, purpose, community, and ritual.
She then spends a chapter on the war that has been fought on religion within America – the institutional (centred around Church and society) vs the intuitional (centred around the person). And that progression and the heterogenous mixes that happened reflects in the changes in culture and mindset within society during the 60s, 70s and so on.
And thus, while the new forms of religion aren’t new, the author cites three factors that makes this era different and likely to stick around – the absence of wider demographic pressure, the power of consumer capitalism, and the rise of the internet. While millennials are caught between their lack of belief in their parents’ religion and the political conservatism on societal issues, capitalism finds a way in, helping them create identities and tribes. It will sell us meaning, brand our purpose, custom-produce community, tailor-make rituals and commodify our humanity. That includes a spiritual entrepreneurship course at the Columbia Business School!
This new age version of religion (spiritualism) has an interesting parallel – the role that the printing press and the spread of mass literacy played for Protestantism is what the internet is doing today for new age movements. From Yahoo Groups for The X Files and Xena to Harry Potter and World of Warcraft, people were no longer bound to their geography to find their tribe. Fan fiction boomed. The author cites two watershed moments which show how ‘fans’ started taking ownership – the call for Rowling to step away from the Harry Potter universe after her fall from grace, and Gamergate, when there was a backlash against a section of gamers who wanted video games to address the interests and concerns of minority players. Though it wasn’t the first of its kind, the movement was the first to get into a large cultural conversation. Many of the players on the reactionary side (against the demand) would later become alt-right/alt-lite celebs.
Another evident phenomenon is wellness culture, which focuses on self improvement and commoditises self care. It has the fandom and the ‘theology’ of purpose and meaning to back it. The philosophy of SoulCycle, Goop etc have their roots in New Thought, one of America’s earliest spiritual traditions that blended liberal Christianity with Transcendentalism, and the path includes folks like Norman Vincent Peale (The Power of Positive Thinking), and the discourse in the contemporary era even included self care as a revolutionary act against Trump’s America! The other phenomenon that the author brings up is the revival and rise of witchcraft. The number of adherents are over a million. Here too, Trump served as a nemesis, with the larger narrative connecting the rituals of witchcraft to a higher social and spiritual purpose – dismantling toxic and oppressive structures associated with patriarchy, white supremacy and other unjust hierarchies.
Another massive shift is in social-sexual identities. Though swapping, kink etc existed in the 1900s, many interests and groups were in the closet are now lifestyles accepted by the mainstream. A key role was played by the internet in transforming the modes and rituals of these communities too, accelerating access and consumption. Simultaneously monogamy is receiving a pushback. The 1970s and 80s were the peak time for divorces in the US, that means children growing up then have a fairly dismal view of marriage.
74% of American millennials now say that “whatever is right for your life or works best for you is the only truth you can know”. While fandom, wellness, witchcraft, sexual utopias all play out, are there organising thoughts that can take the place of religion? The author works out three of them. The first is ‘social justice culture’ – a progressive mix of self care, moral determination through lived experience, and a fight against racism, sexism and other forms of bigotry and injustice. The second is a Silicon Valley based version who work towards an optimised self. Libertarian techno-utopians, rewriting biology and society through ‘hacking’. Despite their cosmetic differences, both groups have much in common. They both have a disdain towards society’s mores, maxims and rules. And both seek self actualisation. And yes, both are viable consumer categories for capitalism. Wokeness, self care and more!
However it is the third that the author considers the most viable contender, and the most dangerous. Authoritarian, reactionary, materialist, and one that valourises submission to a higher political or biological truth. They find spiritual and moral meaning in primal, masculine images of heroes past. Yes, mostly white. They believe that biological determinism, gender binary, and natural hierarchies are what leads to progress. Not progressivism and political correctness. Jordan Peterson is one of the high priests, and r/TheRedPill forum is an active shrine of the movement. They provide a sense of brotherhood. Meme magic in 4chan, Pepe and Kekism all were connected to the Donald Trump campaign. Many mass shootings and other acts of violence are by graduates of this school of thought.
Religion and politics have been connected throughout history, but is remarkable to watch the narrative in the contemporary era unfold as the author connects the pieces and lights up the path that got us to where we are. But then again, to learn of something and to learn from something are two different things. In my favourite reads of 2023, and highly recommended if you have any interest in modern society and/or religion/ and/or culture.
Notes
1. In 1890, a businessman Elijah Bond patented a “talking board” for mass use. That’s the Ouija board.
2. Apparently Fifty Shades of Grey started out as fan fiction – based on Twilight’s lead characters!
