Margaret Heffernan
From the time imagination and projection became a part of our survival toolkit, our species has been finding more and more ways to be certain. But as the world becomes increasingly complex, certainty is more difficult to find. ‘We live in a world of irreducible uncertainty‘. So how does one think about the future, at not just the individual level, but at organisation, societal and civilisational levels? Margaret Heffernan moves through history, business narratives, science, and her own relationships to offer perspectives.
The book is divided into three sections to take us through multiple concepts. The first section uses history to set the context for our ‘addiction to prediction’. We convert history into smooth flows of continuity and manifest destiny whereas events weren’t inevitable but a series of choices, complex and contingent. In addition to pointing out how even professional mathematicians find probability counterintuitive, she also shows how we quickly accept the propaganda of predictions and ‘leave ourselves open to those who profit by influencing our behaviour’. Even in our individual lives, everything from personality tests (MBTI) to genetic profiling is used to typecast despite humans being complex. The big danger is in confusing complex systems for a complicated process. The lessons in this section is that neither history nor genetics nor models can say with certainty how the future will unfold, and what we lose when we try to automate our way into efficiency is the system’s robustness.
The second section has a bunch of examples on how people, companies and societies have navigated the future. It brings out the importance of experiments, scenario planning, and creating a shared understanding. Scenarios ‘illuminate the contingencies, contradictions and trade-offs of the real world, where no one interest or single perspective is in control‘. At an individual level, there are some excellent examples of artists whose projects are defined by uncertainty. The Future Library was one I found very interesting – Katie Peterson has planted a thousand trees in a forest outside Oslo. Once a year, for a hundred years, authors will submit manuscripts commissioned for the book. It could be poems, stories, a novel, or even a sentence, but no one else can read it until a hundred years from now! This approach is in stark contrast to the ‘brand you’ concept of fixed positioning. At a broader level, there are examples of ‘cathedral projects’ like CERN, whose by-products have revolutionised multiple industries, and yes, given us the internet too! The Human Genome Project is another example. They are destined to last longer than a single human lifespan, and have to adapt to changing needs, tastes and technologies, relying on human imagination and the willingness to explore, to succeed. ‘They are voyages of discovery in uncharted territory.’
The final section is all about the importance of being human, and coming full circle, how we can prepare ourselves better for the future. Using examples of individuals, companies like Nokia, and a civilisational crisis like AIDS, the author highlights how human relationships helps us solve problems which are uncertain even from a ‘where to begin’ perspective. Human ingenuity manages to create emergent solutions. The penultimate chapter is a fantastic presentation of death as a feature, not a bug, and treats it with dignity and respect.
This is a book that creates an excellent narrative for the times. While we extoll AI and its ability to make our lives better, the focus here is the human ability to ask better questions, share ideas, and find solutions. In our search for efficiency and metrics, we tend to forget the creativity and imagination prowess of the human mind that has brought us so far. There are no readymade solutions in the book to tackle an uncertain future, and that is the precise point it makes. It offers perspectives and possible approaches, and despite the tough and diverse subjects it deals in, is optimistic and very accessible.
