Month: June 2016

  • Life menus

    In last week’s post, I had referred to this excellent post – “How Technology Hijacks People’s Minds…” in the context of Google/Facebook/Amazon. As I had mentioned, I liked it because it had a direct connection with the can-want-need framework I (try to) use in my personal consumption. Specifically, his first point on the ‘menu’ and the illusion of choice. To quote from the post,

    When people are given a menu of choices, they rarely ask:

    • “what’s not on the menu?”
    • “why am I being given these options and not others?”
    • “do I know the menu provider’s goals?”
    • “is this menu empowering for my original need, or are the choices actually a distraction?” (e.g. an overwhelmingly array of toothpastes)

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  • Equation – Punjabi by Nature

    If we go by the number of eateries found soon as you get down the Domlur flyover on the Indiranagar side, you’d think there is a famine on the other side. To add to Hoppipola, Mainland China, Barbeque Nation, Rajdhani and so on, we now have a Punjabi by Nature as well. We’ve liked the one at Koramangala, but found the Whitefield version  a bit meh. To give it a fair best of three, we decided to try out Equation – By Punjabi by Nature, one Sunday afternoon. (map, it’s in the same building as Linen Club)

    It has a couple of floors, and the terrace seating area, I’d think, would be fantastic for a night out, but on a Sunday afternoon when Bangalore was beginning to show its summer self, we decided to sit downstairs. If they’d kept the railing a little lower, we’d actually have a great view of 100 feet Road.

    A few of the Zomato reviews had given us the idea that this had a microbrewery just as the others did. I found no vats during our little tour, but still had hopes when I asked the service staff. They confirmed that they didn’t serve craft beer. I cried a little and then asked for an Acharoska. D felt so bad that she asked for a Peach Lassi, not even a cocktail. My drink wasn’t bad at all, the alcohol presence was well felt, though the Achaar was a bit over the top. The Lassi didn’t taste as well as it looked, and wasn’t particularly peachy, literally and otherwise.

    collage1 (more…)

  • Information & Interfaces

    I’m still stuck on the narrative of consumption – both on the intent and interest front, as I wrote in Intent, Interest & Internet Dominance, as well as on the interfaces through which it will happen, something I started writing on in Consumer- facing AI : Phase One.

    In this era of abundant choice, a device I use when fighting battles with myself on personal consumption is the can-want-need framework. ‘Can’ is made increasingly easier now because of convenience, ‘want’ by the choices around, and sticking to ‘need’ is a very difficult task! I read a really good post which has mirrored this in the (consumer) technology space – “How Technology Hijacks People’s Minds…“. (more…)

  • Kamadeva : The God of Desire

    Anuja Chandramouli

    “You try my patience severely, sage”, said Shambara to Narada, and managed to express my feelings entirely. These (feelings) were not just restricted to Narada, but to pretty much every character in Kamadeva: The God of Desire! But let’s step back a bit first.

    As a subject, this one holds a lot of promise, because Kama has (arguably) a very muted presence in Hindu mythology, except probably the ‘burning man’ episode when he used his arrows on Shiva. So a book which could bring out details of his exciting life – since he was after all the God of Love and Desire – does have the potential to be quite good. While the story in itself stays true to mythology, what put me off the book is the narration. (more…)

  • Making sense of nostalgia

    #nostalgia-quotes-1

    (via)

    The other day, when discussing brand communication, we noted how nostalgia was such a broad platform that it would appeal to almost everyone.One moment you’re in the present, and sometimes, even without the slightest provocation, you’re off with a reconstruction of events that transpired. For instance, just a week before that, when I learnt that Kammatti Paadam was releasing, a lot of my excitement was because it was set in Kochi from the 1970’s onwards. Until 2003, that’s pretty much my life. Before and after I watched the movie, quite a few hours were spent recollecting my life in my hometown across a couple of decades.  (more…)