All ideas are equal, some more equal than others…

Written by

manu prasad

in

, , ,

(via Threadless)

A conversation in office on an unrelated topic led me to ask this question on Twitter.

..and @atulkarmakar gave me his perspectives

 

 

Just like Atul mentioned, I had first considered whether it was because creative ideas were considered more personal  and a business idea/model an impersonal, corporate entity. But my starting point had been advertising, to which this does not really apply. Compare the reactions of Company A replicating Company B’s business model/idea versus them being ‘inspired’ by their advertising. In the case of advertising, both agencies might get paid and both clients might benefit. But in the case of a business, the second player could benefit from the mistakes (strategy/execution) of the pioneer and build a more successful business. That would be really unfair to the first guy whose business idea might have been a really creative solution to some need. And yet, it’s more likely that the aping of ads would spark a larger debate and the business cloning would be ignored. Am I missing something? Any perspectives you want to share?

until next time, game of clones






Related posts:

  1. Big brands, small ideas
  2. Any Ideas?
  3. Brands, Activism & Morality
  4. Can media become social enough?
  5. On Medianama

Powered by YARPP.

Comments

4 responses to “All ideas are equal, some more equal than others…”

  1. Unmana Avatar
    Unmana

    Maybe one answer is it’s easier to copy something creative — an ad, a story. You can duplicate it without a lot of effort. Good artists of course, can take an idea from somewhere and built something original out of it, but that’s different.

    But with a business, just the idea doesn’t mean much. You still have to execute it, and there’s no cheatsheet for that.

    Reply
    1. manuscrypts Avatar
      manuscrypts

      Hmm, you do have some sort of a point there, though I would argue about the importance of execution in a creative idea and on the flip side, the importance of an idea in business. 🙂

      Reply
  2. Divya Dias Avatar
    Divya Dias

    Hmm…that is food for thought. But maybe the difference also has to do with the materials available for each. Business models have many more variables that can be tweaked with to create a significant effect versus novels, for example.

    Reply
    1. manuscrypts Avatar
      manuscrypts

      Yes, there is merit in that argument.

      Reply

Leave a Reply to manuscrypts Cancel reply

Your email address will not be published. Required fields are marked *

More posts