A Brand’s new story

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Advertising, Articles, Brand, Digital, India, Social Media, Strategy

September 15, 2011

Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. (Just this once, don’t mind) 🙂

Aamir Khan audi Deepika Padukone GoJiyo Gul Panag Karan Johar storytelling Tata Sky transmedia

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One response to “A Brand’s new story”

June 7, 2019

Sachin

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