Last week had a very holiday theme to it. Technically, there was only a day off, but the particular day was different for different places..and work places. I had the day off on Wednesday and D had an off on Thursday. Well, a far cry from the good old days, when the Puja holidays was […]
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and three different scenarios, it shows the typical position of an older brand, presented with new competitors and having to cope with a changing media landscape. The […]
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with one third of the younger set saying that companies should actively market to them on […]
….and while there have discussions and rants about the need for brands to start using digital media intelligently, the news is that the greatest internet brand of them all – Google, is all set to do some traditional advertising. Google, which had followed a policy of making good products and then letting WOM do its […]
He supposed he would just have to go through with it. After all they had warned him of this about 5 minutes after they started. He remembered the exact words “ ..aur aise shuru hua Drona ka safar” They were right, with a small modification – from then on, the audience was forced to suffer […]