Apperception- LinkedIn

Apperception – The process whereby perceived qualities of an object are related to past experience. Last week, I’d written about some developments in the business networking/enterprise web2.0 space. To make the scenario even more interesting, LinkedIn announced the launch of its applications platform. 9 apps have been launched so far, and they are presentations from […]

Making it Really Simple

Forrester has a new study ‘What’s holding RSS back?’ According to the report, RSS usage is at 11%, and most people don’t use it because they can’t see its relevance in their lives. You can get some good snapshots of the report here. Now, I realise that because of the contents of this blog, a […]

Corporate Talk

I’ve always maintained that social media has this uncanny way of stripping the veneer of most entities – be it people, products or organisations. At one point of time, Mouthshut used to be my preferred destination for user reviews. All the ads, all the DMs, and all the brand ambassadors would be collectively shown the […]