If you have been watching the cricket series or i guess, even television in general around this part of the world, you couldn’t have missed a (literally) screaming red Tata Safari asking you to reclaim your life.. I have seen around 3 print advertisements of this, and the copy is amazing, have a look here if you havent seen them yet… in fact i liked the entire concept of’reclaim your life’, i would have even bought the SUV, but it starts at 6.4 lakhs..
And hence a small issue with the enire concept.. if i do decide to buy that awesome red colored machine, i’d have to take a loan, since old man Ratan doesnt know me from Jack…that leaves me paying off a reasonably big four figure sum as emi.. now assuming that most parts of the machine would be non edible, that necessarily means i have to be working on a salary that allows me to also spend on stuff that i can eat, and wear and all those other things that unfortunately are the hallmarks of civilisation…
that reminds me of the old joke about the city guy who sees a man sitting by the river, fishing,and asks him whats his daily catch.. then goes on to teach him a thing or two about business, on how he should invest in a bigger fishing rig, get rich, build a processing plant, get richer, start exporting, get even richer and then take a vacation, and maybe go fishing, at which point, the man quietly points out that thats exactly what he is doing now…
so the point being, if its all about reclaiming life, is buying an SUV worth 6.4 lakhs exactly the best way to start? or maybe i am just not the target audience 🙂
until next time, wonder if the ad has a disclaimer..
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