Since Zomato has made a smart strategic decision in Bangalore – moved to the food bowl of the city – Koramangala, I only had to walk a bit to get this one. 🙂
A bit of an intro before we talk about the guide. My affection for Zomato – from the time I tried their app – has been documented in early 2011 on my other blog. They’ve come a long way since then – on design, scale across domains, and funding. The first 2 have been shared with the crowd, the last, unfortunately not. 😉 At a very rough level, there are two things that I feel are the pillars for a venture like this – content and ‘technology’ (user experience, database, back-end infrastructure etc) – for it to truly become a great community, and I know at least one person in each of these areas at Zomato who are extremely good at their job. Karthik on food, and Pankaj on the rest. (Disclosure: I have to be nice to them because I’d really like to get my hands on the 2013 food guide early too! ;)) Ok, enough about them, let’s talk about the guide.
Regular users of Zomato would automatically notice the consistency of symbols used. But the really interesting part is the navigation. The guide not only has quick reckoners based on cuisine type, but also provides a mood/occasion based quick reference where it covers (for example) girls night out, romantic dinner etc. The other part where it scores is the utility angle – so it has notables, (how many times has a visiting friend asked you which is the must-visit place in Bangalore) Sunday brunch, (I consider this a personal favour based on the queries I have received on this one!) late nighters (thankfully I don’t get these, but I have no doubts on its usefulness) and so on. (more…)