Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
Recently, I was part of an interesting round table discussion organised by afaqs and IBM around “Technology in Marketing“. While we did stick to the subject, in my mind, I was also wondering about the impact this (topic) was having on the idea of brand. It has been only 4 years since I had last held […]
Thanks to Zomato, I got to spend some bak bak time with Mayur back in February. Along with Rocky, this guy gets to do the two things I’d rather do always – eat and travel. While it was a fun meet up, it was impossible to agree on the subject of meat. Most of the […]
Yay! Instagram launched web profiles, and mine, as you can see, is dominated by food! Which meant that I was completely blown by what Zomato did with the Instagram API at Zomato.xxx. If you haven’t seen it yet, now would be a good time. Try to have a full meal before you take a look. […]
Since Zomato has made a smart strategic decision in Bangalore – moved to the food bowl of the city – Koramangala, I only had to walk a bit to get this one. 🙂 A bit of an intro before we talk about the guide. My affection for Zomato – from the time I tried their […]