Weekly Top 5
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Tag: YouTube
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s experience with Dove also comes the understanding that its not just the communicated parts of […]
@having Maggi
A couple of days back, I happened to see the TVC made as part of Maggi’s 25 years in India celebrations, and the association with the brand was so strong that I had to check it out and write a post on it. Right from school, when I used to exchange part of my lunch […]
Where’s the movie tonight?
Google has been struggling to get some money out of You Tube for sometime now, and a few days back, introduced ‘Paid Search’ in You Tube. They appear on the right hand of the page and one small image and Google Adwords style text ads, as ‘Promoted Videos’. These link to the advertiser’s channel on […]
One for the elephant
आप ट्यूब says Google Translator when I asked for a translation to celebrate the launch of You Tube in India. This will give you the details including the content partners that has the likes of NDTV, Zoom, UTVi, Bindass etc. I’d written earlier about the other video sharing sites. This launch should be a huge […]