A little more than a year back, I remember writing a post on identity – what exactly constitutes the individual – work, relationships, consumption, combinations of these……. More recently, I read a Scott Adams post which actually asks the same question ‘Who are you?’ He also provides his best answer to it ‘You are what you […]
On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like Axe – whose communication is all about attracting people (the female gender so far, since its a deo for men) – would use the occasion to […]
After a really long time, I chanced to see some college kids in action. Some, would be an understatement since it involved half a dozen colleges and a few hundred students. As part of the program, I got to see them in their natural environment, their college. Did that make them sound like animals? Okay, […]