Tag: twitter

  • Insignificance

    I remember writing this post about 4 years back, with an insight on why I didn’t particularly like to travel. Things have changed since then, and I do travel as much as possible these days. The odd discomfort of viewing masses of humanity still persists, but the reasons are more nuanced.

    What reminded of that post was this article that beautifully expressed the discomfort with the title “The Sad, Beautiful Fact that We’re All Going to Miss Almost Everything“. The article uses this in the context of books, films, music, television and art. But I relate it more to places and people. I still remember that the saddest part of leaving Leh was that it was perhaps my only visit to the place and I had not seen everything that had to be seen. In the case of people, the rise of the statusphere (Facebook and Twitter) has only added to the feeling that one is constantly missing something significant.

    It is probably going to get worse, unless of course, we manage to do the Matrix-USB type thing of instant information absorption. Even then, it would probably go the way things are headed to these days anyway- consuming without experiencing. The real time challenge of being updated about people would still exist. And perhaps it will end up the way the line goes, “we will increasingly be defined by what we say no to”. But, as the author of the article I linked to, above, notes,

    It’s sad, but it’s also … great, really. Imagine if you’d seen everything good, or if you knew about everything good………That would imply that all the cultural value the world has managed to produce since a glob of primordial ooze first picked up a violin is so tiny and insignificant that a single human being can gobble all of it in one lifetime. That would make us failures, I think.

    If I had to adapt that to places and people, I could say that the creator might feel insignificant if we could discover all of it in a lifetime. However, the collective advance of humanity is not a complete solace when it comes to the individual’s existential angst. As one of my fave Calvin strips go

    until next time, insignificant choices too?

  • Weekly Top 5

    This week's updates include iPhone's 4 years of existence, Skype's announcement of an iPad app, Fring's video chat on iPad, Apple suing Samsung; Twitter's Promoted Tweets in the stream, Twitter for Newsrooms, the Obvious Corporation; Facebook's growth, Winklevoss d

    isputes, new designs and ad formats, LivingSocial's acquisitions, market share and IPO, Yelp's new features, Facebook Deals rollout; Google's Transparency Report, wdyl, Swiffy, Google+, Google Health and PowerMeter shutdown, and the roll out of +1.
    [scribd id=59098367 key=key-iblblh8x1kp4k0k6xp3 mode=list]

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  • Cause and Effect

    My fandom relationship with the Pepsi Refresh Project has resulted in a few interesting conversations on this blog, this CSR one being the pick. As Surekha's comment says, this is the longest disagreement we've had. 🙂  That being said, I do agree with Surekha's point of sustainability, but my conundrum remains on another front. Aligning social responsibility with existing strategy/processes will make it sustainable and give it context, but would it create a perception that is not fair to its (assumed) good intent?

    I was reminded of this last week when the news of Snapdeal's adoption of a village hit Twitter. Snapdeal was trending for 2 days of twitter on account of it. None of the comments on my timeline were flattering. I am guilty of contributing a couple myself, one of which was gamely retweeted by Rohith Awasthi, Head – User & Communities at Snapdeal.com. (as I have said on Twitter on an earlier occasion, the intelligence and maturity he displays when dealing with 'crowds' is something I respect)

    Snapdeal has also written about their intent behind this exercise on their blog, and it is heartening indeed to see that it also happens to be the village that one of their employees belong to, and that the entire idea started there. I also have to wonder why that never made it to the PR machinery. Meanwhile, as their blog says, their commitment is something that time will show. Ef

    ficacy is another thing about which time will have an opinion.

    I thought about this from the perspective of the earlier post – sustainability, alignment with strategy etc. Even if this were a marketing gimmick, I'm fine because the village gains. As Snapdeal says, maybe other companies will follow suit too. Now, if good intent is the only thing at work here, how is it measured with regards to their strategic objectives? As I've repeatedly said, it's the deal that drives my relationship with the brand, anything else is of little consequence, including this effort.

    On the other hand, what if Snapdeal had tied up their CSR with their deals? It could have happened in many ways – a bottom up approach, polling people on what they should do as CSR and taking the story further, or perhaps a commitment based on the number/value of deals sold, or promising a certain part of the revenue towards a CSR initiative (both of which can use a wiki like meter to show transparency), or a matching grant scheme for a cause (you pay Rs.x, we put in an equal amount). All arguably aligned to strategy, helps build community, and can be counted as CSR. But as a user, I wonder if I would then have said they are doing it to increase their deal counter. Note that even for a seemingly unrelated deed like adopting the village, some of the reactions were pretty nasty.

    So, dead if you do, killed if you don't, and that's my conundrum. Am I missing something here? If not, perhaps the only way is to organically grow a community that supports you, communicate clearly with them and show them through actions over time – not just in terms of CSR, but overall strategy as well,  that in  the commitment to a larger cause, you mean business. In a future era, when social business hopefully becomes more mainstream, and people see brands whose purpose ties in with the larger context of their lives, this won't be as difficult as it seems now.

    until next time, cause tick or Groupgaon? 😉

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  • Weekly Top 5

    This week's stories include Apple's patent headaches, change in in-app subscription guidelines, Blackberry Playbook new market launches, upgrades and patent fight with Dolby, Facebook's IPO and

    valuation speculation, acquisition and hires, the reported new iOS app, Google's search moves on mobile and desktop, Twitter's domain moves, hidden features and bugs.
    [scribd id=58071600 key=key-2ka626uvmnwpkvuwz5w8 mode=list]

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  • Weekly Top 5

    This week's stories include Apple's announcements on Lion, iOS 5, iCloud and updates on iWork, Android woes centred around malware and Lodsys, Facebook's latest statistics, arrangements with online music and video providers, and tie up with Paypal,

    new features on Twitter, including the Follow button, photo and video integration and acquisition of AdGrok, Google's new payment service Google Wallet, the PayPal suit, launch of +1 button, People widget and new GMail features.

    [scribd id=56990737 key=key-qe07uezy52skkj9lldk mode=list]

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