Tag: TVC

  • A TVC viral ?

    Some of you might remember this ad of Bajaj for their 125 cc bike .

    httpv://www.youtube.com/watch?v=Gydm0ndfUQA

    It had 2 guys comparing their bikes at a traffic junction, and shows how the Bajaj bike scores on many parameters for a lesser price. Decent, but nothing spectacular.

    What caught my attention though was this Sun Direct ad that i caught on TV a couple of days back. After having seen some earlier ads of the service in a few inhouse channels, I was thankful that they had started acknowledging advertising as a profession. So this work, which did a cool take on the Bajaj ad, took me by surprise. Take a look.

    httpv://in.youtube.com/watch?v=NZAoP1C3Y-A

    As you’d have noticed, this time the roles have been reversed. I thought it was a good tactic – to piggy back on a much aired and (decently) identified ad and more specifically, its characters. After all, the intent was the same- compare the product with existing players in the market, and show its superior qualities.

    The good part is that these are just characters, and nameless ones at that, so I don’t think they can be copyrighted (correct me if I’m wrong) I’m wondering if other brands will have fun with these two, if so, we’ll have a good TVC viral; and different stories like Krack and Jack, only with multiple brands. I don’t think Bajaj will mind. After all, its a completely different category, and moreover, it adds to the recall for their brand. Maybe Sun can give Bajaj XCD 125 customers a free set top box?

    Zatak and Axe, though, are a completely different story altogether.

    until next time, ad value

  • Added Advantage

    I happened to see the new ad of Pizza Hut. Now, I am not very sure if the following is a figment of my imagination, so bear with me. Bappi Lahiri is a brand ambassador now (no, thats not where the imagination comes in). He is the only one visible in the edited version of the TVC, but in a larger version, i thought i saw Hari Sadu and the guy who spells out H A R I. Dont tell me you’ve already forgotten the naukri ad. In fact, the theme of the campaign is on the lines of ‘a happy ending’, and keeping with that Hari Sadu offers the guy his job back and apologises.

    Like i said, I’m not sure if i’m factually right (in case anyone from Pizza Hut is reading this, yes, then i will know this blog is getting somewhere, please clarify), but it does throw up a lot of interesting opportunities for brands to work together on a commercial, if they have a similar audience to reach. I think this commercial has used the equity of Hari Sadu brilliantly. Its a bit like K Jo bringing back characters from his earlier movies (remember the star counting sardar kid of KKHH in K3G. hey, why isnt KJo getting sued?) except in this case, these are different unrelated brands.

    Think of the possibilities. In a slice of life scenario, the number of brands that could appear contextually is enormous, imagine a scenario of the morning rush to office, from the shaving blade to the cereal breakfast to the soap to the apparel and accessories, to the vehicle to the radio station listened to on the way and everything in between, everything is a brand. And so, brands share the cost and come up with interesting, funny etc storylines that fits the ethos of all brands concerned. What do you think?

    and until next time, have you seen the times jobs version of Hari Sadu?