The heat is on…

You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that Sprite is now the #2 soft drink brand in the country after Thums Up, the […]

Citi Zen

There are a couple of Citibank ads that started appearing late last year. I haven’t been able to find it anywhere on the net, finally got one of the storyboards here. This one shows a ‘home’ scenario where a woman complains to her husband about how his brother (Amar) has brought his financial planner to meet their father. The […]