Tag: Thinking Fast and Slow

  • A System 3 path to brand building

    I wouldn’t claim that Daniel Kahneman’s Thinking, Fast and Slow is an easy read, but if you persist, you can get a lot of insights on cognitive and behavioural biases, the heuristics we pick up and use, and the experiencing and remembering selves. I definitely started “watching” myself a lot more! But the main theme of the book is the difference between our two modes of thinking – Systems 1 and 2. System 1 is fast, automatic, and always in use, mostly unconsciously. System 2 is slow, methodical, logical and conscious. This also means that System 1 links new inputs to existing patterns to make sense of it rather than create a new understanding.

    I have tried to apply this in my line of work – marketing, specifically communication. The application is fairly simple in say, ecommerce because the messaging/design can (and is) tweaked to play to the heuristics and biases the human mind has. Investments are a totally different beast altogether given there is rarely any instant gratification and definitely no gimmicks and giveaways. It also doesn’t help that our attention span as users is decreasing fast! Nudges ain’t easy. In that context, I have wondered if the two systems are too binary, and whether there is a middle path.

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  • Free* Will

    *Conditions Apply

    The first documented appearance of the subject on the blog is in 2011, and I seem to have posted on the subject every alternate year, the last being in 2015. But it’s sheer coincidence and not really pattern following that led me to think, and write, about free will now.

    Across my life, I have moved from having a faith and believing in predestination (will of God), to being agnostic and believing in karma, to being an atheist and believing in the influence of luck (random chance) in all the plans I make. In the last version, the view is that my free will is dominant – I make my own choices which dictate my future and nothing is predetermined. The luck explains the good and bad out-of-ordinary things that change my future, but it is random. Karma stories are a forced narrative based on hindsight. (more…)