My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than not, plays the lead. In earlier eras, choices were easier – until televisions came into the picture, it was limited to newspapers, events, radio; even after […]
The other day, Samadooram, a talk show on Mazhavil Manorama featured Revathy, in the context of Revathy’s own show Kanamarayathu on the same channel, that deals with children who have run away from home. I’m not a viewer of that show, and cannot really comment on the content, but… (Opinion – on related things – follows. 🙂 ) […]
Amagi provides a technology that gives advertisers the opportunity to target specific geographies on national television channels. In conversation with co-founder Srinivasan KA. [scribd id=75290142 key=key-1q6jss7iqek23vr0xe99 mode=list]
In spite of the last post, I’m a bit ambivalent about Vir Sanghvi’s column. On one hand, I am in complete agreement with the rebuttals that I have read – Lekhni, Amit, Rohit. Rational and well articulated. And yet, over the years, that’s almost 7 of them, I can confidently say that blogger cliques have […]
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last week, I read an interesting article on Six Pixels of Separation titled “Your Company is a Media Company“. It talks about how the different social media […]