Some of you might remember this ad of Bajaj for their 125 cc bike .
httpv://www.youtube.com/watch?v=Gydm0ndfUQA
It had 2 guys comparing their bikes at a traffic junction, and shows how the Bajaj bike scores on many parameters for a lesser price. Decent, but nothing spectacular.
What caught my attention though was this Sun Direct ad that i caught on TV a couple of days back. After having seen some earlier ads of the service in a few inhouse channels, I was thankful that they had started acknowledging advertising as a profession. So this work, which did a cool take on the Bajaj ad, took me by surprise. Take a look.
httpv://in.youtube.com/watch?v=NZAoP1C3Y-A
As you’d have noticed, this time the roles have been reversed. I thought it was a good tactic – to piggy back on a much aired and (decently) identified ad and more specifically, its characters. After all, the intent was the same- compare the product with existing players in the market, and show its superior qualities.
The good part is that these are just characters, and nameless ones at that, so I don’t think they can be copyrighted (correct me if I’m wrong) I’m wondering if other brands will have fun with these two, if so, we’ll have a good TVC viral; and different stories like Krack and Jack, only with multiple brands. I don’t think Bajaj will mind. After all, its a completely different category, and moreover, it adds to the recall for their brand. Maybe Sun can give Bajaj XCD 125 customers a free set top box?
Zatak and Axe, though, are a completely different story altogether.
until next time, ad value