Tag: SRK

  • Tata Shy?

    I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand ambassador for the brand would have made for a nice plain brand rant post, but try as i might, I have not been able to get hold of that particular ad.We will come back to that. Meanwhile, Aamir is not the first person to star in Tata Sky ads. Kirron Kher, Paresh Rawal, and even Hrtithik Roshan have appeared earlier. They have also used regional actors.

    This pits Aamir squarely against SRK, in addition to the competition in handset manufacturers (Nokia vs Samsung), watches (Tag Heuer vs Titan), car manufacturers (Hyundai vs Toyota) and even biscuits (Monaco vs Sunfeast). Dishum karo šŸ™‚ Wonder when Reliance launches its DTH, Big B will be made the brand ambassador.

    Now, back to the ad, I wonder why brands still don’t make the efforts to share their ads online. There is no one single source where you can be at least 75% sure to catch the ad. Afaqs relies on ibanklive, which I am yet to explore thoroughly. I have also tried the new entrant – Buzzar.tv, and the usually dependable YouTube, where at least a consumer usually loads the TVC within a couple of days of launch, but with no luck.

    Why are brands so shy? Is it due to lack of knowledge or interest; or a deliberate policy of not sharing. Before you laugh off the last one, it ties in well with the lack of transparency i keep ranting about. I personally feel that ads are perhaps a very good Step 1 to encourage conversation about brands. The amount of facebook status messages I have seen of Sanjooo (of Max New York Insurance fame) and the kind of stories I have read (look at this one for example) means that there is an audience ready to even generate buzz. Of course, it may not always be positive. Is that what’s scaring away brands? But isn’t it better to experiment a little, learn the art and make some good use of it, before it gets relegated to a commodity status? The other point is that all this will happen with or without their assent anyway.

    I’dĀ  go on and say Tata Sky shouldn’t stop with just their brand. They can actually build entire communities around serials. Maybe it can even be a tool to lure housewives on to the net. Imagine the amount of gossiping that could be done online, complete with links to trivia and news on serials. It can even be in hindi. Hell, there is already a family tree website (via Indianweb2) in India, so why not an entire social network in Hindi? And its not just housewives, lets assume I am a fan of Doctor Who on BBC Entertainment, there’s a big chance ( i am basing it on some personal experiences) that I am also a fan of Battlestar Galactica. When audiences get connected, they help each other explore new worlds. The channels are happy, because they get new audiences, and they wouldn’t mind doing some advertising here. So, isn’t it a win win model for both the consumer and business audiences? Oh, okay, laugh, but one day when you have a K Kliq that’s stronger than all the ‘I hate Balaji’ groups on Orkut, you’ll know that i was right. :p

    The other vertical social network I see that has great potential is an entity like agencyfaqs. It is practically begging for more conversation. I’m sure they understand that conversations cannot be simulated by just having a comments box, though they are much better than exchange4media. It would make a great hangout for planners, creative guys, art guys, brand managers, media owners etc to discuss brands, ads, strategy and so on. But i guess, when agencies and channels are trying to be better and bigger rats, i am doing too much of ‘wish karo’ šŸ˜‰

    until next time, don’t be santhusht!!!

  • To each his own…

    The way to a man’s heart is through his stomach. Just tell him its flat šŸ˜€
    Speaking of ways into men’s hearts, saw an interesting comment here. When the interviewer asked SRK about the cold war between him and the bachchans, SRK said shabby (or should it be shaB? abhishek with that awful beard and dressing style should be called that) was with him till 4 am.. Now, is it that abhi finds ash cold or SRK hot or both? hmmm…
    until next time, was that flat? šŸ˜‰

  • And he dreamt…

    Raj and Rahul always win always, but the good thing about SRK’s character in KANK is that he’s a loser.. no, dont go away, this is not a review, nor a commentary on the plot, its just that the basic character could have been straight out of a book i’d have written in a parallel life..of course, it wouldnt be a fluffy romance, but yes, i’d have built the character from the loser.. no, this isnt about the book either, because the book is only one chapter in the parallel life…they say every person has a story to write, his own, the rest is what brings out the creativity..i really do wonder if it is that easy…

    ..Remember how we laughed away the hours
    And dreamed of all the great things we would do..

    some people dont dream, and maybe that is bliss… some people dream, but it is seen as just that, a dream, a parallel life which snaps close when reality comes knocking, it doesnt affect the routine life.. some people go a few steps, and then something happens, an accident, a butterfly effect’ in the stomach which cost them the single chance to achieve their dream, a sacrifice for something that seems more important at that time… in all cases a single moment which alters the course of one’s destiny.. some people have the strength to get up, brush the dust off, and chase it, the really lucky ones get there, and the only lucky ones have the satisfactionof trying…
    And then there’s my hero… he had a dream too, and it lived with him and grew within him, and thats all it did, because it never grew up… it wasnt a single moment that sealed a destiny, it just didnt materialise.. maybe he didnt try enough, maybe it was only the flavor he wanted, and not the dish, maybe he was always waiting for a moment to dawn on him, maybe he thought it was romantic to just have a dream and keep it that way, he would walk through life, thinking of a million ways it could have happened…
    ..Oh my friend, we’re older but no wiser
    For in our hearts, the dreams are still the same..

    D loves walking on the terrace, and i am my usual lazy self.. a couple of days back, on an impulse, i called her to join me for a terrace walk.. and then it rained, and we had to come down…
    and so i wonder if it would be easy to write the book, or sing the song, or play the sport if thats the only thing you ever wanted to do… yes, hundreds of people do it, and then theres my hero.. šŸ™‚
    until next time, dream a ream yet?