The heat is on…

You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that Sprite is now the #2 soft drink brand in the country after Thums Up, the […]

One up

While watching the nation’s current pastime yesterday, those irritating screen-side-and-bottom takeovers started happening, but there was one creative that made me smile. It had two popups (both with what looked liked an actress caricature). The first said “I will expose if the script demands it” and the second said “I will expose if i get […]

Youngistunned

Remember the fun we used to have with the Sprite vs Mountain Dew which used to be so entertaining –  the ‘I want to do’ version that Sprite did in response to ‘do the dew’, in addition to the various fwds it had spawned from ‘Mount and Do’ to ‘Brokeback Mountain – Do the Dude’? […]