That was the title of my presentation at Indian Social 2012, where I was one of the speakers (row 3, column 1) at a panel whose topic was ‘Measurement beyond Fans, Likes and Comments’. It was quite an amazing experience with some excellent speakers and panels. Ours was a power panel with a ’10 slides […]
A few weeks back, I’d mentioned Tac Anderson’s ‘3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the second is ‘optimising social media for business’ and the third is ‘optimising business for social media’. That happens to be the decreasing order in terms of […]