Tag: sensors

  • Real Virtuality

    Much has been written about 2016 being the year of Virtual Reality, (or not) but at CES and beyond, one theme that I’ve been noticing is Real Virtuality. The phrase – I meant it as innocent wordplay to describe the thought I had, but the irony is that it is actually the name of a game! Irony, because my thoughts were around ‘real’ businesses (with obvious physical manifestations) entering relatively more virtual environments. ‘Virtuality‘ in philosophy is what is not real, but displays the full qualities of the real. 

    While it had been floating around in my head, this post on GigaOm, on car manufacturers and their self-renewing straddle attempt in the future of the car economy, is what lent it a bit more solidity. The post mentions a few partnerships – Ford with Amazon for a virtual assistant service, GM and Lyft potentially for driverless cars. Ford is also well into its own autonomous vehicles agenda, has a partnership with DJI for drone-to-vehicle communications, (via) and has launched a wearables lab to test smartwatch integration with its cars. The car manufacturers are also developing their own systems, and are thereby in frenemy zone with the OS folks – Apple & Android.  (more…)

  • Data beyond social

    A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ interactive sensors in individual products as a way for non-retail brands to directly connect with their consumers – at the point of consumption.

    Thanks to RWW, I found this extremely interesting presentation which gives perspectives on the future of social media analysis and how brands will capture and use the data to increase business value – for itself and hopefully consumers too. I also remembered a McKinsey “Internet of things’ report from last year in this context.

    Augmented Research

    View more presentations from Face

    “social media is still viewed by many as just a tool rather than as an immersive environment.” Must admit I hadn’t thought about it that way. Meanwhile, there is indeed a lot of focus on the data we can get from social networks. But that’s only one source of data. There are many others too, including those which don’t even involve a consumer’s active communication. One look at the RFID wiki page will give you a perspective on the possibilities.

    If brands can take cognizance of the rapid advancements in technology, and work on how they can capture, analyse and apply data, then the contexts and ways they can interact with their consumers will substantially increase. Perhaps their dependency on existing communication platforms will decrease too, especially if they consciously build their own platforms. One old but still relevant example, which I have used earlier too, is Nike+, which uses popular social tools to augment the fundamental data capture.

    until next time, data entry barriers?