In many ways, the books I read are my mind’s zeitgeist, and naturally the favourites reflect this. This year, the list is along broad lines of History & Culture, Mind & Philosophy, Systems of the World, and Fiction. And with that little prologue, as per tradition – from 2019, 2020, and 2021, and 2022 – we have this year’s list of ten (plus a few 🙈). From the 65 books I read in 2023…
Geoffrey West
I am quite a fan of patterns. It is difficult to look around and not believe that there is some grand order in the scheme of things. But it becomes even more difficult when one does not have the luxury of faith. And thus it is a pleasure when science points to a possible unifying theory that brings some amount of order to what could be mistaken for randomness. Scale begins with showing how ‘there are scaling relationships that quantitatively describe how almost any measurable characteristic of animals, plants, ecosystems, cities and companies scales with size.‘ We are talking of things as varied as metabolic rate, patents, and companies’ income and assets! The simplicity underlying the complexity is what this book is about.
(more…)A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its marketing communication. Earlier, in a post in a different context, I had alluded to the framework of choice during consumption. To elaborate, what are the factors that influence a customer’s decision to buy/not buy? The basic 4Ps of the marketing mix cover a lot of ground in this regard. But it does not really acknowledge (even when it is extended to 7Ps) the one thing that is increasingly becoming the most scarce commodity – time.
A couple of weeks ago, I discovered the writings of Taylor Pearson. I first came across “The Retirement Catch-22: Why Those Who Want to Retire Most, Can’t” and through that “The Commoditization of Credentialism: Why MBAs and JDs Can’t Get Jobs“. The reason it resonated with me is that it provided the larger context of what I had written about in The Entrepreneur & The Professional and Re: Skill.
The first (Pearson) post notes how the industrialisation of education makes us take a finite game approach to career, but how, in the entrepreneurial economy, approaching your career as an infinite game is not only more fun, but safer and more profitable. In his other post, he introduced me to the Cynefin model, (image via) as he applied it to one’s career. I thought it made for a fantastic framework of the future of work.  (more…)
