Since the launch of the Messenger Platform and bots, (a handy summary by Mashable) the world has had a lot to say about this move by Facebook – ranging from “fantastic start” to “frustrating and useless“. Somewhere in the middle probably lies the truth. Facebook is, of course, not the only player in this specific game – […]
An earlier post’s title was reasonably self explanatory -“Convenience & Choices“, but to summarise, I had dwelt on the abundance of choice we have on all fronts these days, and its (inverse) relationship with conscious choice. I’d quoted from a wonderful article on the death of video stores, The enemy of video stores was convenience. The […]
After the ‘social product‘ post, the brand guy in me wanted to reconcile this evolution of the product with the brand story. After all, ‘network effects’, ‘purpose’, ‘community’ etc are essential parts of the brand story as well. But I thought of stepping back a bit before moving forward. The ‘tyranny of the big idea‘ […]