A term that is bandied about a lot these days, especially since we live in an era of consumer monsters, who insist on getting every paise’s worth. But i remember the time when two of the words were used differently, and remember the generation which worked hard to make us understand the value of money. That generation lived most of their life before liberalisation, and are yet to come to terms with the plethora of choices that are now on offer.
It hit me a few days back, when I was sitting in a desserts joint working my way through a chocolate mound, and saw a man, perhaps in his early sixties looking into the shop, and for a fleeting second, at me. The melancholic look said it all. The look of a man, who has perhaps spent an entire working life making sure that his family was well provided for, that his kids got a good education, and they had a home they could call their own, and while doing all these, mostly missed out on things that he’d like to have done.
And now, when the kids are all grown up, and he finally has the time, he realises the world has changed, and the value of money has been drastically altered, and that the plans he might have made are rendered useless, thanks to the prices and the amount of people who are capable of and willing to pay a premium for the same services. People, like his own children, who work hard to make sure they earn enough to pay the premium, and end up not having enough time for the people who kickstarted their lives.
Long ago, when he gave up that new shirt piece, so that his child could have a new toy, could he have imagined that one day, his child could buy shirts from brands he thought would never see in India, but not have time to remember the toy his father had once bought for him? Could he have imagined this was the way it would all turn out to be? And after he looks at me through the window that separates our worlds, i look at myself, and wonder whether it’ll all work out the way we plan, or will we also be unable to comprehend the lives we bring out into the world?
until next time, values