Tag: rang de

  • The Art of Giving

    There’s a theory about the internet I read somewhere that i keep bringing up in different contexts. It goes that if collective consciousness is the path to God, then the internet makes a great first step. To be in touch with the cosmos is perhaps the ideal state in spirituality, and while the cosmos does extend a lot beyond our planet, we could definitely start with being connected here first. And it is in this regard that I rate the potential of the internet to be very high.

    Every time we log in to facebook or orkut or twitter or any social medium out there, we come across people and things we didn’t know about before. It gives us perspective and changes our perceptions about who and what we are. And that reminds me of another quote that I keep using, from the Matrix series “….I do not see coincidence, I see providence. I see purpose. I believe it our fate to be here. It is our destiny…” To me, that rings very true for the web. There is a reason why a tool like this has been brought into the life of arguably the smartest species on this planet, and I for one, believe that its role is to further our evolution and bring back things that were lost somewhere along our ‘progress’ – compassion for fellow beings, and the willingness to contribute to things that lie beyond our selfish interests.

    And with that, I end my droning foreword, and would like to introduce to you, this website I came across – Rang De. No, this is not about Bollywood, but about adding color to others’ lives. I’d written about it in my other blog, and finally registered last week. The idea is to extend micro credit from socially conscious folks to the financially disadvantaged. And mind you, its not charity – you get back your money, with a modest interest.

    So I’d like to tag you guys on this. If you’re reading this, I request you guys to check out the site, and write about it (if you have a blog) or spread the word in any way you can. I have just used it for the first time, and  just got a report on how my investment would be spent. So maybe you can start with a small amount and see how it works for you. But we do so many trivial tags, maybe we could do one for what seems a noble cause. It will hopefully connect us and give more meaning to lives – ours and others’.

    until next time, add some color

  • Crowdsourced Startups

    To confess, the thought originated more from a textual perspective than a conceptual one. But it made me think, and so I shared it on twitter a couple of days back – “do many startups fail because they start up? would it be better if they start down and work their way up?” While I’ll not get judgmental about startups, their reasons for existence and what they strive for, I’ll just stick my neck out for a second and say that the BOSS (Build, Operate, Sell Stake) model is probably the most popular. I wonder if that says anything about the intent.

    Meanwhile, that tweet and Rang De, about which i had written recently (and have promised to try out in the near future) made me think whether a crowd sourced investment model is possible for start ups. Its a well known fact that Venture Capitalists and angel investors have their own criteria for judging startups and investing in them. So some startups get funded, some don’t. But what if I, as a user believe in the concept of a start up and am willing to invest in it? Now, as an individual, I will not have the million $ funding the start up needs for its expansion, but what about a large bunch of individuals like me? Individuals who could invest 5-6 figure sums and could possibly earn some good returns if the idea succeeds. Build in tagging, communities, and a Digg like rating structure and perhaps the VC type of investors could start using this to gauge the popularity potential of a start up. What if the powers of social media can be applied by those who use it most to  encourage the entities that want to build businesses out of it?

    There are two things that would be important to address – one is the legal and regulatory aspect – whether such a structure can exist, and the other is the trust factor -we shouldn’t have a potential startup running away with the money. But with all the hype about web 2.0 and trust being an important part of it, if we can’t ensure that, perhaps we’re all going wrong somewhere.

    until next time, what is the massive loophole you see in this?

  • Cause and Effects

    Sometime back I’d written about the potential of the net, and especially the latest community version to do good to humanity. One of the startups that was presented at TC50 (had written about TC 50 in the last post) was CauseCast. Its aim is to bring ten non profit companies into the spotlight every month. How does it do this? By getting celebrities involved, and communicating about the companies through videos, events, and showcasing the activities it does. Every activity has its own celebrity who champions the cause. The causes are broadly divided into animals, arts, community, environment, health, human rights and youth. They also have contextual news for each category. For example, I saw a  news item on Army killings in Manipur under Human Rights. The best part is how it involves the user community. The user can make a portfolio of the causes he has donated for. Over a period of time the list would start reflecting the performance of the companies. The portfolio can also be publicised using a widget on the user’s blog, for example. 

    There are ways for brands to get involved in philanthropy too, in ways which make business sense. Philips has a wonderful program, referred to as ‘philanthropy by design’ which is aiming at social innovation, designing things that help bridge the gap between technology and people. In what’s a very long term vision, it tries to “provide people the means of generating the income necessary to pay for your products.” There’s an interesting Indian piece of this here, which explains how this designing is tied up with employment opportunites and micro financing. The ICICI effort is more than a month old, but is in context. ICICI tied up with an NGO named Dignity Foundation, and created a portal DignitySecondCareers.org, whose aim is to “provide the retirees a platform to explore opportunities that will enable them to continue to utilize their expertise and to encourage them to lead an active post-retirement life.” (via WATBlog).

    As the examples show, these initiatives may not be the cash cow projects in terms of revenue, but the effect it has on the social and human side of life, and the equity it can thereby create for the brand is immense. With some tweaking in the organisation’s mindset/perspective, it can gain tremendous long term benefits.

    Mashable has a good read on starting local support systems, and again, bridging the gap between the real world and social media.  Speaking of local causes, I happened to come across Rang De (via HeadStart), a non profit organisation that has set up a Peer to Peer (P2P) lending platform to connect the socially conscious with those who are financially disadvantaged. “Rang De’s mission is to make microcredit accessible to all by lowering interest rates by doing things differently.” I went through the site, and their model is win-win for both parties – the lender and the borrower. Yes, you would get better returns if you rode the sensex waves, but hey, if that’s the criterion, this endeavor is not for you. I think the concept, like Kiva, is amazing and begins to address India’s substantial need for micro credit very well.  The geographical spread is right now limited to Maharashtra and TN, but its quite scalable, I think (i already saw 3 towns about to be added).  I am going to try Rang De out very very soon, and shall update on my experience. Meanwhile, on an immediate basis, I’m playing the quiz, in this very cool effort – HelpBihar.in, by Quasar Media and Cadence to help those affected in Bihar. Go on, do your bit.

    A few days back, we (my wife and I) made what some might call a strange decision. We chose to go through Give India, rather than Helpage, both are non profit organisations operating in roughly the same space, though Helpage is more focused. The strangeness comes from the fact that Give india takes a percentage of the sum we give for covering its expenses, Helpage doesn’t mention that. The value it adds, and the reason we shifted loyalty was because it sends us a mail every month (or whenever you make a donation) giving us the details of exactly how and on whom the money was spent. While Helpage’s site is far better designed than Give India, the latter has a web 2.0 characteristic I value – transparency. I guess even when we save humanity, we have changed such that we need some accountability. 😐

    until next time, be human